The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits

Online-to-offline service platform (O2OSP) channels offer innovative means for customers to order local, daily services online (via apps) and have them delivered almost instantly offline. By comparing the business models underlying O2OSP, traditional online and offline, and platform based e-commerce channels, this article aims to identify the short- and long-term impacts of adding an O2OSP channel on firms' offline and total sales and profits. The analysis focuses primarily on a recent set of daily data gathered from a Chinese fast-food restaurant chain with 35 physical stores that also participates in four food delivery O2OSP channels. The panel data regressions with fixed effects reveal that adding O2OSP channels hurts offline and total profits in the short run but improves offline and total sales and profits in the long run. Specifically, offline and total sales increase by 23.28% and 33.94%, respectively. Thus, the O2OSP channel can serve as a complement to, rather than a substitute for, the offline channel. These results challenge previous research on the sales effects of adding (pure) online or offline channels and highlight the attractiveness of O2OSP channels for improving sales and profits. However, negative interaction effects among different O2OSP channels also signal that adding more O2OSP channels does not necessarily lead to profitable growth. (C) 2019 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved

On-site vibration test and dynamic response analysis of wind turbine of intertidal zone

In our study, the vibration signal of impulse response and attenuation response are extracted using the correlation function and power spectrum, and the natural frequency of wind turbine is determined. Compared with the rotation frequency of the blades of wind turbine which are 1p (one blade) and 3p (three blades), and wind vibration performance of the wind turbine is determined. The natural frequency of wind turbine is between the frequencies of one blade and three blades of wind turbine, which can avoid resonance phenomenon and meet the precision requirement for engineering application. The laws of acceleration and strain response along the wind turbine under ordinary wind load are obtained by installing acceleration sensor and strain gauge along the wind turbine. We found that the acceleration at the wind turbine top increases 10 times than that at the bottom. The acceleration influenced by tide is 1.14 times than that with no tide. The strain produced maximum value at the opening place of wind turbine and near the top, it should be paid attention in the engineering design

Looking into the Environmental Factors Affecting the Performance of Ubiquitous Technologies Deployment: An Empirical Study on Chinese Information and Communication Technology Companies

Effective deployment of ubiquitous technologies can help companies improve the business efficiency, especially for those ICT (Information communication technology) companies who are involved in M-business, M-commerce, and etc. However, there are many factors could affect the performance of the ubiquitous technologies deployment, such as the company’s management, the employee’s coordination, and etc. In this paper, we are focused on the environmental factors that would have an impact on the performance of organizations which have deployed or is deploying ubiquitous technologies, and investigate more than 50 Chinese ICT companies. According to our findings, in the context of China, a sensible, dependent, and interactive business relationship with the outside environment will have a positive impact on their ubiquitous technologies deployment’s performance, while the decentralization and hierarchism within organizational structure in the inside environment will have a negative impact on their ubiquitous technologies deployment’s performance

HOW DO ONLINE BOOKSTORES INFLUENCE THE SALES OF TRADITIONAL BOOKSTORES IN CHINA?

Bookstores have been strongly affected by the rise of electronic commerce. Traditional (physical) bookstores now have to compete with online counterparts that possess several advantages over them, such as lower prices and 24/7 availability. This paper investigates the influence that online bookstores have on the sales of physical bookstores in China. The geographic restriction is based on the particularities of the Chinese market that differentiate China from other markets, both in the book market as well as in the adoption of E-commerce. Since there is a lack of overview in the English academic literature on this topic, we conducted a literature review to summarize the current state of research. Our research highlights multiple advantages and disadvantages of physical and online bookstores in the Chinese market, which in turn influence the sales of traditional bookstores. This paper offers a theoretical and a practical contribution. Participants of the Chinese book market can use the results to better assess and improve their market position by addressing the disadvantages or building on the strengths identified during the review. Furthermore, this paper can serve as a starting point for English researchers, as almost no research on this topic has been published in English

Ferromagnetism in 2p Light Element-Doped II-oxide and III-nitride Semiconductors

II-oxide and III-nitride semiconductors doped by nonmagnetic 2p light elements are investigated as potential dilute magnetic semiconductors (DMS). Based on our first-principle calculations, nitrogen doped ZnO, carbon doped ZnO, and carbon doped AlN are predicted to be ferromagnetic. The ferromagnetism of such DMS materials can be attributed to a p-d exchange-like p-p coupling interaction which is derived from the similar symmetry and wave function between the impurity (p-like t_2) and valence (p) states. We also propose a co-doping mechanism, using beryllium and nitrogen as dopants in ZnO, to enhance the ferromagnetic coupling and to increase the solubility and activity