Retailer Pricing Strategies for Differentiated Products: The Case of Bagged Salads and Lettuce

Demand and Price Analysis,

Retail Pricing Behavior for Perishable Produce Products in the US with Implications for Farmer Welfare

The typical model of retail pricing for produce products assumes retailers set price equal to the farm price plus a certain markup. However, observations from scanner data indicate a large degree of price dispersion in the grocery retailing market. In addition to markup pricing behavior, we document three alternative leading pricing patterns: fixed (constant) pricing, periodic sale, and high-low pricing. Retail price variations under these alternative pricing regimes in general have little correlation with the farm price. How do retailers’ alternative pricing behaviors affect farmers’ welfare? Using markup pricing as the baseline case, we parameterize the model to reflect a prototypical fresh produce market and carry out a series of simulations under different pricing regimes. Our study shows that if harvest cost is sufficiently low, retail prices adjusting only partially, or not at all, to supply shocks tends to diminish farm income and exacerbate farm price volatility relative to the baseline case. However, we also find that if harvest cost is sufficiently large and the harvest-cost constraint places a lower bound on the farm price, increased farm price volatility induced by retailers’ alternative pricing strategies may result in higher farm income, compared to markup pricing. Our study is the first to evaluate the welfare implications for producers of the diversified pricing strategies that retailers utilize in practice and the resulting attenuation of the relationship between prices at retail and at the farm gate.Agribusiness, Demand and Price Analysis,

Food Retailers' Pricing and Marketing Strategies, with Implications for Producers

This paper examines grocery retailers' ability to influence prices charged to consumers and paid to suppliers. We discuss how retailer market power manifests itself in terms of pricing and marketing strategies by setting forth and offering evidence in support of eight "stylized facts" of retailer pricing and brand decisions. We argue that little, if any, of this behavior can be explained by a model of a competitive, price-taking retailer, but that most of the indicated behavior was also inconsistent with traditional models of market power. Finally, we discuss the impacts of aspects of this retailer behavior on the upstream farm sector.grocery retailer, market power, price spread, sales, Agribusiness, Marketing,

A New Framework for Evaluating Commodity Promotion Programs: What Can We Learn from Disaggregate Data?

Marketing,

Countercyclical Price Movements during Periods of Peak Demand: Evidence from Grocery Retail Price for Avocados

Using a unique micro dataset and advanced panel models, this study examines the effects of demand shocks on grocery retail price for avocados, a key Californian fresh produce commodity. Retail prices for avocados exhibited countercyclical movements over seasonal demand shocks for avocados associated with some holidays and events. Demand for avocados is shown to be higher during some holidays/events, e.g., Christmas/New Year, Super Bowl Sunday, and Cinco de Mayo. Super Bowl Sunday and Cinco de Mayo are identified as holidays/events associated with idiosyncratic demand peaks for avocados, but not associated with high aggregate consumer demand. Retail price and margin were significantly lower during some holidays/events associated with high demand for avocados, e.g., Christmas/New Year, Super Bowl Sunday, and Cinco de Mayo. The study also shows that the increase in demand and decrease in retail price during holidays/events with demand peaks for avocados was present for both large and small sizes of avocados, and the size of demand increases and the size of price reductions were not statistically different between large and small size of avocados. Furthermore, shipping price did not change or increased slightly, and hence moved opposite from retail the price during most holidays/events with high demand for avocados. We examine and test the predictions by four classes of theories that put forward to explaining countercyclical price movements over demand peaks. Overall, the evidence provides support for the Lal and Matutes (1994) model that retailers reduce retail prices and/or margins during a commodity's high-demand periods, but does not support alternative explanations for countercyclical price movements, such as Bernheim and Whinston (1990), Warner and Barskey (1995), or Nevo and Hatzitaskos (2006). The findings are consistent with the findings by Chevalier, Kashyap, and Rossi (2003). The study estimates the effects of the CAC's promotion programs on retail sales, retail price, and shipping price at disaggregate level. The analysis demonstrates that the CAC's promotion programs were associated with positive retail sales. In particular, the evidence from the long-panel data suggests that the CAC's promotion programs were successful in raising avocado sales. There is no evidence that retailers charged higher prices during the CAC's promotions.retail price, retail price determination, countercyclical price movement, dynamic panel model, GMM, Demand and Price Analysis,

Impact of Sequential and Partial Trade Liberalization for Mexican Hass Avocado Imports to the U.S. during 1998-2004

International Relations/Trade,

Grocery Retailer Pricing Behavior for California Avocados with Implications for Industry Promotion Strategies

Rising concentration and consolidation of sales among large supermarket chains in the U.S. and other countries, due in part to a recent wave of mergers in food retailing, have made retailers' role in the food industry a topical issue. Using a unique micro dataset, this paper investigates retailer pricing issues for avocados, a key California specialty commodity, and analyzes the implications of retailer pricing behavior for the effectiveness of avocado industry advertising programs. The methodologies developed and the results achieved in this study should have broad applications across the produce sector, the food industry, and the grocery retail market. We find that retail prices for avocados are highly dispersed both spatially and temporarily. The analysis also illustrates the existence of a "regular" retail price for avocados. Downward deviations from the "regular" price dominated changes in retail prices, in particular, temporary price reductions accounted for 27 percent of retail price variations. The study examines the effects of fundamental cost and demand factors on determination of retail prices. We conclude that costs are not a primary factor in setting retail prices for avocados. Retailers' sales strategies, which reflect decreases in retail margins rather than decreases in costs, explained much of the observed temporary price reductions for avocados. Retail prices for avocados also exhibited countercyclical movements over seasonal demand cycles. The findings provide support for Lal and Matutes' (1994) hypothesis that retailers reduce prices or margins during a product's high-demand periods. We investigate how retailers respond to industry promotions and, in turn, how retailer response enhances or vitiates the effectiveness of industry promotions. The approach of "Difference-in-Difference" is employed to evaluate the effects of the California Avocado Commission's (CAC) promotion programs on retail pricing and sales. The analysis demonstrates that the radio campaign and outdoor advertisements were successful in raising avocado sales. There is no evidence that retailers charged higher prices during the CAC's promotions. Nonetheless, the CAC's promotion programs could be enhanced if retailers were better informed about the advertising campaigns. Other noteworthy results include the fact that retail margins increased significantly as shipment volumes increased, indicating the presence of retailer oligopsony power. Also notable was the rather strong evidence that retail prices were significantly lower as a function of the amount of avocados imported from Chile and Mexico, meaning that consumers have benefited from trade liberalization for avocados.F13, L1, L81, Q1, Q13, Demand and Price Analysis, Marketing,

An extended Takagi–Sugeno–Kang inference system (TSK+) with fuzzy interpolation and its rule base generation

A rule base covering the entire input domain is required for the conventional Mamdani inference and Takagi-Sugeno-Kang (TSK) inference. Fuzzy interpolation enhances conventional fuzzy rule inference systems by allowing the use of sparse rule bases by which certain inputs are not covered. Given that almost all of the existing fuzzy interpolation approaches were developed to support the Mamdani inference, this paper presents a novel fuzzy interpolation approach that extends the TSK inference. This paper also proposes a data-driven rule base generation method to support the extended TSK inference system. The proposed system enhances the conventional TSK inference in two ways: 1) workable with incomplete or unevenly distributed data sets or incomplete expert knowledge that entails only a sparse rule base, and 2) simplifying complex fuzzy inference systems by using more compact rule bases for complex systems without the sacrificing of system performance. The experimentation shows that the proposed system overall outperforms the existing approaches with the utilisation of smaller rule bases

Dileptons from ηc\eta_c in Nucleus-Nucleus collisions

Preliminary estimates suggest that excess dimuon production with invariant mass in the range 1.5 -- 2.5 GeV in nucleus-nucleus collisions can be explained on the basis of $\eta_c$ production. This appears to be consistent with all the peripheral and central collision data with various nuclei such as S-U at 200 GeV/nucleon except for the central collision data on Pb-Pb at 158 GeV/nucleon. Some explanations based on glueball production for Pb-Pb data are discussed.Comment: LaTeX2e, 8 pages, 5 figure files (eps), minor changes, version to appear in Phys. Lett.

Implications of a J^PC exotic

Recent experimental data from BNL on the isovector J^PC =1^-+ exotic at 1.6 GeV in \rho\pi indicate the existence of a non-quarkonium state consistent with lattice gauge theory predictions. We discuss how further experiments can strengthen this conclusion. We show that the \rho\pi, \eta'\pi and \eta\pi couplings of this state qualitatively support the hypothesis that it is a hybrid meson, although other interpretations cannot be eliminated.Comment: 10 pages, LaTeX, minor numerical correction