Who Is Caring for the Caregiver? The Role of Cybercoping for Dementia Caregivers

The purpose of this study is to investigate the relationship between dementia caregivers’ communication behaviors (information seeking and forwarding) and their outcomes (coping outcomes: e.g., dealing better with negative feelings or improved medical outcomes). A survey data set of dementia patients’ caregivers substantiates the effects of communication behaviors about dementia illness on coping outcomes, as well as the mediating role of emotion-focused and problem-focused coping processes. Using structural equation modeling (SEM), this study found positive effects of communication behaviors on outcomes through coping processes. Further, the results indicate that communication behaviors in cyberspace are crucial for caregivers to cope with dementia, both affectively (improvement of caregivers’ emotional control) and physically (health improvement of patients). The implications for the improvement of public health through online health communication behaviors are discussed

Enhancing online consumers\u27 anticipatory behavior: An application of transportation theory

Identifying effective persuasion strategies to encourage consumers’ anticipatory behaviors on the Internet is important for marketers. With the development of technology, consumers tend to access the Internet before they make any purchase decisions. However, the extant literature has not fully investigated the role of persuasion in the online environment. This study aims to explore a relatively new persuasion theory—transportation theory—in the online context to investigate the impact of sensory, brand relationship, and social review type cues on consumers’ transportation experiences in the online environment. This dissertation consists of two studies that examine how sensory attributes, and personal and situation factors influence transportation experience, based on the narrative transportation theory as a fundamental theoretical background. Sensory cues are utilized as a way to enhance narrative persuasion in both Study 1 and Study 2. Study 1 employs brand relationship norm theory to investigate the importance of relationship norms between a company and a customer that influence transportation theory. Study 2 draws on social influence theory to examine how previous customers’ review formats influence transportation experience. Both Study 1 and Study 2 employ a scenario-based experiment to investigate the effects of website attributes (sensory cues) on consumers’ transportation experiences. This study further examines the outcomes of consumers’ transportation experiences—online brand experience, emotions, trust, and behavioral intentions

The role of information quality and market turbulence on Cvb\u27s Internet-based marketing information use

Information is an essential component of Convention and Visitors Bureaus (CVB\u27s) in the United States. While most bureaus provide destination-related information to prospective visitors, marketing directors collect data for research and analysis. During the information gathering process, marketing directors must select relevant and credible data for successful decision maKing Ultimately, this information has an influence on a bureau\u27s mission and strategic goals. Generally, there is a correlation between the quality of information and good decision making; The objective of this research is to examine the relationship of market turbulence, information quality, and how CVB\u27s in the U.S. utilize Internet-based marketing information. This study builds on the Low and Mohr (2001) study as a theoretical framework. Their study determined factors related to the use of marketing information to evaluate marketing communication productivity in the general business industry; On-line surveys were conducted for this study. The findings of this study show that the use of Internet-based information is positively associated with the quality of Internet-based information, technological change, and visitors change. However, the Low and Mohr (2001) study, a theoretical foundation of this study, showed that only technological change was significantly related to the use of marketing information for marketing communication productivity in terms of market turbulence; This study can be vital for marketing researchers in U.S. CVB to help find the importance of market turbulence and the quality of information influencing the use of Internet-based marketing information for emerging market research

Quark mass effects in high energy neutrino nucleon scattering

We evaluate the neutrino nucleon charged current cross section at next-to-leading order in quantum chromodynamic corrections in the variable flavor number scheme and the fixed flavor number scheme, taking into account quark masses. The number scheme dependence is largest at the highest energies considered here, $10^{12}$ GeV, where the cross sections differ by approximately 15 percent. We illustrate the numerical implications of the inconsistent application of the fixed flavor number scheme.Comment: 8 pages, 8 figures, v2: updated pdfs, version accepted for publicatio