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3 research outputs found

Making healthy eating messages more effective: combining integrated marketing communication with the behaviour ecological model

Author: Andreasen A.R.
Baranowski T.
Galo A.E.
Glenn S.
Guzman B.L.
Hanley A.J.
Hearn M.D.
Hovell M.F.
Hovell M.F.
Nestle M.
Schafer R.B.
Semenik R.J.
Story M.
Vauthier J.
Zhang Q.
Zuppa J.
Publication venue: 'Wiley'
Publication date
Field of study

Environmental profiles of female apparel shoppers in the Midwest, USA

Author: Bellenger D.N.
Berger I.E.
Butler S.M.
Cassill N.
Gutman J.
Hansen R.A.
Hawkins D.I.
Hirschman H.E.
Kassarjian H.H.
Kim Y.
Lumpkin J.R.
Martineau P.
Mazursky D.
Michael Peters Group.
Moschis G.P.
Peattie K.
Prothero A.
Reynolds F.D.
Roper Organization.
Roper Organization.
Schwepker C.H.
Semenik R.J.
Shim S.
Shim S.
Shrum L.J.
Publication venue: 'Wiley'
Publication date
Field of study

Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008

Author: Aaker D.A.
Aaker D.A.
Amis J.
Arthur D.
Barney J.B.
Cornwell B.
Cornwell B.
Creswell J.W.
de Chernatony L.
Dictionary
Doebele J.
Eisenhardt K.M.
Hollensen S.
International Herald Tribune Business
Keller K.L.
Keller K.L.
Kogut B.
Kotler P.
Kotler P.
Laforet S.
Lagae W.
Melin F.
Preuss H.
Sandler D.M.
Semenik R.J.
Sloane P.
Smolianov P.
The Economist
Ukman L.
Walliser B.
Publication venue: 'Emerald'
Publication date
Field of study

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