26 research outputs found
Supplier opportunism and relationship performance in marketing research outsourcing relationships
No full text
The effect of bank marketing strategy on the students\u27 saving decisions
No full textBased on the mental accounting and the emotional accounting rules, this research investigated the effect of bank saving promotion on the college students’ saving decisions. A promise of this research is that when the marketing strategy is properly managed, the seemingly difficult switching from the college students’ desire of hedonic consumption (e.g., restaurant, travel and concerts) to savings can be possible
The effect of bank marketing strategy on students\u27 saving decisions
No full textBased on the mental accounting and the emotional accounting rules, this research investigated the effect of bank saving promotion on the college students’ saving decisions. A promise of this research is that when the marketing strategy is properly managed, the seemingly difficult switching from the college students’ desire of hedonic consumption (e.g., restaurant, travel and concerts) to savings can be possible
Value network for cross-national marketing management: A framework for analysis and application
No full text
An application of conjoint analysis in the context of consumer evaluation of co-branded products
No full text
