ChatGPT Unveiled: Unleashing AI Magic in Online Shopping and Digital Marketing

This research paper explores the use of AI, specifically ChatGPT, in interactive activities within online shopping and digital marketing. The paper examines the potential of AI-powered chatbots to enhance customer engagement, personalization, and marketing effectiveness. Through a literature review, case studies, and user feedback analysis, the research highlights the benefits of AI chatbots in providing real-time assistance, personalized recommendations, and improved customer experiences. The paper also addresses ethical and privacy concerns associated with AI implementation and discusses future research directions. The findings are expected to suggest that AI-powered chatbots have the potential to revolutionize online shopping and digital marketing by offering enhanced customer engagement, optimizing marketing strategies, and addressing customer needs. E-commerce preferences of human-mediated services to technologymediated ones regarding the application of AI in frontline services will be examined