4 research outputs found
Context Effects on Recall and Recognition of Magazine Advertisements
- Author
- Andrew M. Colman
- Axelrod Joel N.
- Baddeley Alan
- Bryant Jennings
- Chaiken Shelly
- Claire E. Norris
- Clancy Kevin J.
- Cohen Jacob
- Colman Andrew M.
- Cooper Joel
- Craik Fergus I. M.
- Goldberg Marvin E.
- Hansen R. W.
- Horn Martin I.
- Hovland Carl I.
- Johnson Robert W.
- Kennedy John R.
- Kiesler Charles A.
- Krugman Herbert E.
- Leach David C.
- Menneer Peter
- Murphy John H.
- Schumann David W.
- Schwerin Horace A.
- Schwerin Horace A.
- Singh Surendra N.
- Smith Bruce L.
- Soldow Gary F.
- Srull Tom K.
- Srull Tom K.
- Taylor Edward D.
- Television Audience Assessment Inc.
- Thorson Esther
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Full text linkAuthors Rebutt “Soup and Health” Nutrition Summary
- Author
- Publication venue
- 'Elsevier BV'
- Publication date
- Field of study
No full textLiterary criticism and the history of marketing thought: A new perspective on “reading” marketing theory
- Author
- Barbara B. Stern
- Barbara B. Stern
- Barbara B. Stern
- Barbara B. Stern
- Barbara B. Stern
- Betty Friedan
- Cleanth Brooks
- Elizabeth C. Hirschman
- Elizabeth C. Hirschman
- Eric Donald Hirsch
- Ernest Dichter
- Ernest Dichter
- Ernest Dichter
- Ernest Dichter
- Floyd C. Watkins
- Franco M. Nicosia
- Frank G. Coolsen
- G.D. Wiebe
- Harold H. Kassarjian
- Harold H. Kassarjian
- Horace S. Schwerin
- I. A. Richards
- Jaddish N. Sheth
- Jagdish N. Sheth
- Jagdish N. Sheth
- James F. Engel
- James R. Bettman
- John O'Shaughnessy
- Lawrence D. Smith
- Leon G. Schiffman
- Mary Louise Pratt
- Meyer H. Abrams
- N.R. Rothwell
- Paul D. Converse
- Rena Bartos
- Richard A. Posner
- Robert Bartels
- Robert Bertels
- Robert J. Williams
- Robert S. Wistrich
- Roland Barthes
- Ronald A. Fullerton
- Ronald Savitt
- Russell W. Belk
- Shelby D. Hunt
- Shelby D. Hunt
- Vance Packard
- William D. Wells
- William Leiss
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textThe Impact of Program Affective Valence and Level of Cognitive Appraisal on Advertisement Processing and Effectiveness
- Author
- Arnold Magna B.
- Arnold Magna B.
- Arnold Magna B.
- Axelrod Joel N.
- Barwise T.P.
- Batra Rajeev
- Batra Rajeev
- Belk Russell
- Bello Daniel C.
- Borg Ingwer
- Bower Gordon H.
- Bower Gordon H.
- Bower Gordon H.
- Boyer Peter J.
- Bryant Jennings
- Buck Ross
- Burke Marian C.
- Carlsmith J.M.
- Carson Tracey
- Celsi Richard L.
- Chattopadhyay Amitava
- Clark Margaret S.
- Clark Margaret S.
- Coates Colby
- Cohen Joel B.
- Cullen D.
- Darwin Charles R.
- De Rivera J.
- Edell Julie A.
- Eysenck Michael W.
- Farris P.W.
- Forest Duncan
- France Karen Russo
- Frijda Nico H.
- Gardner Meryl Paula
- Goldberg Marvin E.
- Gorn Gerald J.
- Gouaux Charles
- Gouaux Charles
- Greenwald Anthony G.
- Griffitt William
- Hasher Lynn
- Hoffman Donna L.
- Hoffman Martin L.
- Isen Alice M.
- Isen Alice M.
- Isen Alice M.
- Isen Alice M.
- Izard Carroll E.
- Izard Carroll E.
- Johnson Eric
- Kennedy John R.
- Laird James
- Lammers H. Bruce
- Lazarus Richard S.
- Lazarus Richard S.
- Lazarus Richard S.
- Leventhal Howard
- Leventhal Howard
- Loftus E.F.
- MacInnis Deborah J.
- MacInnis Deborah J.
- Mandler George
- Mathur Mahima
- Messmer Donald J.
- Mick David Glen
- Murry John P.
- Murry John P.
- Park C.W.
- Parkinson Brian
- Pavelchak Mark A.
- Petty Richard E.
- Petty Richard E.
- Petty Richard E.
- Ratneshwar S.
- Regan J.W.
- Russell James A.
- Schacter Stanley
- Schacter Stanley
- Scherer Klaus R.
- Schultz D. E.
- Schumann David W.
- Schwerin Horace A.
- Smith Craig A.
- Smith Craig A.
- Soldow Gary F.
- Staats A.W.
- Television Audience Assessment Inc.
- Veitch Russell
- Wright Peter
- Wright Peter
- Zajonc R.B.
- Zajonc R.B.
- Zillman Dolf
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full text
