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2 research outputs found
How Investors Became Consumers
Author
Althusser Louis
Bogle John C.
+19Â more
Campbell Colin
Eco Umberto
Edward F. McQuarrie
Foucault Michel
Hovland Roxanne
Kahneman Daniel
Kassarjian Harold H.
Leiss William
Malkiel Burton G.
Marchand Roland
Markowitz Harry M.
McQuarrie Edward F.
Meir Statman
Nocera Joseph
Schwed Fred
Siegel Jeremy
Statman Meir
Stern Barbara B.
Williamson Judith
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
The Long-Term Stock Market Valuation of Customer Satisfaction
Author
Blattberg Robert C.
Blattberg Robert C.
+22Â more
Carroll Christopher D.
Copeland Tom
Drozd F. Anne
Fornell Claes
Fornell Claes
Heskett James L.
Hilsenrath Jon E.
Ittner Christopher D.
Johnson Michael D.
Kaplan Robert S.
Keiningham Timothy L.
Kohli Chiranjeev
Laing Jonathan R.
Malkiel Burton
McNamee Mike
Nakamura L.
Piger Jeremy
Porter Michael E.
Pralahad C.K.
Schwed Fred
See Ed
Yalçın Atakan
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref