1 research outputs found
Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions
- Author
- Arens William F.
- Barnathan Joyce
- Betsy D. Gelb
- Boddewyn J. J.
- Brislin Richard W.
- Buzzell Robert D.
- Carman James M.
- Casagrande Joseph B.
- Chan Wing-tsit
- Chun Ki-Taek
- Csikszentmihalyi Mihaly
- Donnelly John H.
- Douglas Susan P.
- Douglas Susan P.
- Elinder Erik
- Fatt Arthur C.
- Fisher Robert J.
- Furby Lita
- Harris Greg
- Ho David
- Hofstede Geert
- Hofstede Geert
- Hofstede Geert
- Hong Jae W.
- Hornik Jacob
- Hovell P. J.
- Hsu Francis L. K.
- Hsu Francis L. K.
- Jain Subhash C.
- Johar J. S.
- Karp Jonathan
- Keegan Warren
- Kim Uichol
- Kluckhohn Clyde
- Levitt Theodore
- Li Dun J.
- Loevinger Jane
- Lohtia Ritu
- Lou Zheng
- Munson Michael J.
- Oh Tai K.
- Onkvisit Sak
- Osgood Charles E.
- Parton Anne
- Peebles Dean M.
- Pollay Richard W.
- Rao Li Xing
- Richins Marsha L.
- Rokeach Milton
- Rosenberg Milton J.
- Samiee Saeed
- Schwartz Sharlom H.
- Shavitt Sharon
- Spence Janet T.
- Tefft Sheila
- Triandis Harry C.
- Triandis Harry C.
- Triandis Harry C.
- Triandis Harry C.
- Tse David K.
- Vinson Donald E.
- Weinberger Marc G.
- Yan Xian-Fu
- Yan Xian-Fu
- Yong Zhang
- Zhang Bo-Xue
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
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