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13 research outputs found

The relationship between adult playfulness and viewers’ response to advert execution: an initial exploration

Author: Albert Caruana
Barnett L.A.
Burnett J.J.
Csikszentmihalyi M.
Dewey J.
Dewey J.
Garvey C.
Joseph Vella
Kennerdale C.
Kruger A.
LaBarbera P.A.
Lieberman J.N.
McCrae R.R.
Nunnally J.C.
Roberts P.
Schlinger M.J.
Publication venue: 'Emerald'
Publication date
Field of study

Applications of Q Methodology to In-Class Advertising Research Projects

Author: Bauer R.A.
Blumer H.
Brouwer M.
Brown S.
Brown S.
Brown S.
Herzog H.
Katz E.
Klapper J.
Lasswell H.
Lazarsfeld P.
Morgan Carol M.
Rubin A.M.
Schlinger M.J.
Stephenson W.
Stephenson W.
Whitelaw K.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes

Author: A. Peter McGraw
Beard F.K
Belch G.E.
Caleb Warren
Cook T.D.
Erin Percival Carter
Freud S
Griese K.-M.
Gruner C.R
Gulas C.S.
Herr P.M.
Kuiper N.A.
Martin R.A
Michaels S.L
Schlinger M.J
Speck P.S
Stewart D.W.
Warren C.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

The qualitative contents of television advertising and its penetration: the case in Japan

Author: Aaker D.A.
Aaker D.A.
Aaker D.A.
Biel A.L.
Blair M.H.
Chizuru Nishio
Furukawa I.
Jones J.P.
Jones J.P.
Kirmani A.
Kishi S.
Mahajan V.
Mehta A.
Moldovan S.E.
Nedungadi P.
Schlinger M.J.
Takeuchi T.
Takeuchi T.
Takeuchi T.
Takeuchi T.
Toshie Takeuchi
Wells W.D.
Publication venue: 'Emerald'
Publication date
Field of study

Creativity in Print Advertising: A Test of the Remote Associate Matching Model

Author: Aaker D.A.
Baron R.M.
Batra R.
Berlyne D.E.
Brown S.P.
DeBono E.
Edell J.A.
Goodstein R.C.
Haley R.I.
Heckler S.E.
Holbrook M.B.
Houston M.J.
Kahneman D.
Leavitt C.
Loftus G.
Lukas P.
Lutz R.
MacKenzie S.
McQuarrie E.F.
McQuarrie E.F.
Mednick S.
Miller C.
Politz A.
Ratneshwar S.
Reid L.
Rossiter J.R.
Sadoski M.
Schlinger M.J.
Stayman D.M.
Tourangeau R.
White G.
Zinkhan G.M.
Publication venue: 'Elsevier BV'
Publication date
Field of study

The Use of Banner Advertisements with Pull-Down Menus

Author: Biel A.L.
Biel A.L.
Blair M.H.
Briggs R.
Burke M.C.
Cleland K
Cook W.A.
Drèze X.
Duncan C.P.
Elliott S
Gelb B.D.
Greene W.F.
Grunert K
Haley R.I.
Haley R.I.
Harvey B
Hofacker C.F.
Hollis N.S.
Krugman H.E.
Lutz R.J.
Moore D.L.
Moran W.T.
Murphy I.P.
Petty R.E.
Roehm H. A.
Rossiter J.R.
Schlinger M.J.
Walker D.
Williamson D.A.
Zinkhan G.M.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Constrained sex allocation in a parasitoid due to variation in male quality

Research Evidence on Mass Mediated Health Communication Campaigns

Author: ADLER R.
ATKIN C.
BARCUS F.
BARNUM H.J.
BAUER R.
BAUER R.
BOGART L.
BRECHER E.
BRODLIE J.
CAPALACES R.
CARTWRIGHT D.
FAISON E.
GOLDSTEIN H.K.
GREENBERG B.
HANNEMAN G.
HASKINS J.
HULBERT J.
KLAPPER J.
KLINE F.G.
KLINE F.G.
KOBIN W.H.
LAZARSFELD P.
LYLE J.
McGUIRE W.
MORRISON A.
RAMOND C.
RAY M.
RAY M.
ROBERTS D.
ROBINSON J.
ROGERS E.
SCHLINGER M.J.
UDRY J.R.
WINICK C.
WINICK C.
WITTENBORN J.R.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

A New Tool for Pre-testing Direct Mail

Author: Aaker D.A.
Aaker D.A.
Adams A.J.
Ambler T.
Baldinger A.L.
Biel A.
Biel A.
Bird D.
Blair M.H.
Bodenberg T.M.
Brennan M.
Brennan M.
Cramphorn M.
Dillon W.R.
du Plessis E.
du Plessis E.
du Plessis E.
Eagleson G.
Faulkner M.
Greenfield J.M.
Haley R.I.
Haley R.I.
Jones J.P.
Juster F.T.
Kennedy R.
Laskey H.A.
Moldovan S.E.
Nash E.
Rossiter J.R.
Rossiter J.R.
Schlinger M.J.
Stapel J.
Sugarman J.
Tapp A.
Thorson E.
Walker D.
Wells W.D.
Wells W.D.
Publication venue: 'SAGE Publications'
Publication date
Field of study

The Impact of Color and Animation on Sports Viewers’ Attention to Televised Sponsorship Signage

Author: Breuer C.
Cornwell T.B.
Cornwell T.B.
Dehaene S.
Deng X.
Diao F.
Fuller S.
Gorn G.J.
Hamborg K-C.
Henderson J.M.
Hong W.
Hurvich L.M.
Itti L.
Jacoby J.
Krishna A.
Labrecque L.
Labrecque L.
Lang A.
Lee J.
Li H.
Meenaghan T.
Milosavljevic M.
Mitchell V.-W.
Moore R.S.
Ohanian R.
Olson E.L.
Park S.R.
Pham M.T.
Pham M.T.
Pieters R.
Rosbergen E.
Ryan A.
Schlinger M.J.
Schweizer M.
Sundar S.S.
Treisman A.M.
Walsh G.
Yoshioka T.
Zaichkowsky J.L.
Publication venue: 'Human Kinetics'
Publication date
Field of study

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