Sustainability of Management Decisions in a Digital Logistics Network

[EN] Globalization has given a powerful impetus to the development of international commercial activity and logistics management systems taking full advantage of cross-border networking. The solution lies at the intersection of information technologies, technical means of machine-to-machine (M2M) interaction, mobile high-speed networks, geolocation, cloud services, and a number of international standards. The current trend towards creating digital logistics platforms has set a number of serious challenges for developers. The most important requirement is the condition of sustainability of the obtained solutions with respect to disturbances in the conditions of logistics activities caused not only by market uncertainty but also by a whole set of unfavorable factors accompanying the transportation process. Within the framework of the presented research, the problem of obtaining the conditions for the stability of solutions obtained on the basis of mathematical models is set. At the same time, the processes of transferring not only discrete but also continuous material flows through complex structured networks are taken into account. This study contains the results of the analysis of the stability of solutions of differential systems of various types that simulate the transfer processes in network media. Initial boundary value problems for evolutionary equations and differential-difference systems are relevant in logistics, both for the discrete transportation of a wide range of goods and for the quasi-continuous transportation of, for example, liquid hydrocarbons. The criterion for the work of a logistics operator is the integral functional. For the mathematical description of the transport process of continuous and discrete media, a wide class of integrable functions are used, which adequately describe the transport of media with a complex internal rheological structure.The reported study was funded by RFBR according to the research projet No 20-014-00029.Barykin, SE.; Borisoglebskaya, LN.; Provotorov, VV.; Kapustina, IV.; Sergeev, SM.; De La Poza, E.; Saychenko, L. (2021). Sustainability of Management Decisions in a Digital Logistics Network. Sustainability. 13(16):1-15. https://doi.org/10.3390/su13169289S115131

Digital Echelons and Interfaces within Value Chains: End-to-End Marketing and Logistics Integration

[EN] The goals of real business in the context of the digital transformation of international logistics networks and marketing channels have necessitated the application of a scientifically based theoretical approach to the development of a formalized description acceptable for predictive planning based on leading indicators. In the context of globalization and interstate and regional economic unions, this will lead to achieving the maximum end-to-end integration of digital platforms. Based on the analysis, the article presents the integration of digital logistics and marketing approaches with the mathematical models of the ecosystem organization of economic relations. The features of the organization of economic relations between contractors involved in the execution of virtual transactions and the material movement of resources were analyzed. The researchers considered prerequisites for the analytical description of interconnections between the participants of digital platforms in cross border e-commerce. The authors' approach is based on the idea of both a sales funnel in marketing and a conversion funnel in digital transformation. Considering the integration of logistics and marketing, authors offer the definition of business echelons as stages of the consumer value creation. The theoretical contribution of this article consists in constructing a mathematical description of business echelons along the entire value chain. The developed analytical description of business echelons is acceptable both for embedding a digital management support system into various software products, and for conducting in-depth analysis and finding optimal solutions.The research of S.E.B., S.M.S. and I.V.K. is partially funded by the Ministry of Science and Higher Education of the Russian Federation under the strategic academic leadership program Priority 2030 (Agreement 075-15-2021-1333 dated 30 September 2021).Barykin, SE.; Smirnova, EA.; Chzhao, D.; Kapustina, IV.; Sergeev, SM.; Mikhalchevsky, YY.; Gubenko, AV.... (2021). Digital Echelons and Interfaces within Value Chains: End-to-End Marketing and Logistics Integration. Sustainability. 13(24):1-18. https://doi.org/10.3390/su132413929S118132