3 research outputs found

    Big data: a new perspective for the establishment of segments for niche marketing

    No full text

    Interplay of Workplace Sustainability, Sustainable Work Performance, Optimism, and Resilience: The Moderating Role of Green Creativity in Luxury Hotels

    No full text
    This research study validates the importance of addressing employees’ workplace sustainability through agentic traits such as optimism and green creativity, which motivate employees to perform and deliver in an organization. A questionnaire survey was conducted among 485 employees of various luxury hotels in India, applying PROCESS Macro to test the conceptual model, which was proposed for this purpose. The study’s findings add to and go beyond earlier research in the expanding field of workplace sustainability. Research in the field of sustainable goals is still in its infancy; however, through the establishment of various novel connections, this study contributes to our theoretical understanding of this area of study. Moreover, the paper outlines key managerial implications in helping comprehend how to build and maintain a positive outlook and inculcate creativity for sustainable work performance

    Interplay of Workplace Sustainability, Sustainable Work Performance, Optimism, and Resilience: The Moderating Role of Green Creativity in Luxury Hotels

    No full text
    This research study validates the importance of addressing employees’ workplace sustainability through agentic traits such as optimism and green creativity, which motivate employees to perform and deliver in an organization. A questionnaire survey was conducted among 485 employees of various luxury hotels in India, applying PROCESS Macro to test the conceptual model, which was proposed for this purpose. The study’s findings add to and go beyond earlier research in the expanding field of workplace sustainability. Research in the field of sustainable goals is still in its infancy; however, through the establishment of various novel connections, this study contributes to our theoretical understanding of this area of study. Moreover, the paper outlines key managerial implications in helping comprehend how to build and maintain a positive outlook and inculcate creativity for sustainable work performance
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