3 research outputs found
Pengaruh Current Ratio (Cr) , Debt To Equity Ratio (Der) Dan Working Capital Turnover (Wcto) Terhadap Return On Asset (Roa) Pada Perusahaan Sub Sektor Otomotif Dan Komponen Yang Terdaftar di Bursa Efek Indonesia Periode 2017-2021
This study aims to determine the effect of Current Ratio (CR), Debt to Equity Ratio (DER), and Working Capital Turnover (WCTO) on Return On Assets in Automotive sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period. The population of this study is automotive and component sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the 2017-2021 period as many as 60 company financial statements. The saturated sampling technique was used as a sampling technique and the 12 companies sampled in this study used quantitative and used associative approaches, using Regression and panels. Based on the results of partial research that Debt to equity ratio (DER), and Working Capital Turnover (WCTO) have no effect on Return On Assets. Simultaneously, Current Ratio (CR), Debt to Equty Ratio (DER), and Working Capital Turnover (WCTO) have a significant effect on Return On Assets
The Influence Of Brand Image and Brand Ambassadors On Purchasing Decisions At Tokopedia In Purwakarta
Keywords:Brand Image, Brand Ambassador, Purchasing Decision
Abstract :
This research was conducted with the aim of finding out the influence of brand image and brand ambassadors on purchasing decisions at Tokopedia in Purwakarta. The method used in this research is a descriptive method with a quantitative approach. The sampling technique used a non-probability sampling method with a purposive sampling technique with a total of 97 respondents. The data analysis used in this research is multiple linear regression analysis using IBM SPSS 25. The results of this research show that: 1) Brand Image has a positive and significant effect on purchasing decisions at Tokopedia; 2) Brand Ambassadors have a positive and significant influence on purchasing decisions at Tokopedia; 3) Brand Image and Brand Ambassador simultaneously influence purchasing decisions. Brand Image and Brand Ambassador have an influence of 78.
 
ANALISA KREDIT MODAL KERJA DAN KREDIT INVESTASI SEKTOR INDUSTRI KECIL DAN MENENGAH (STUDI KASUS PADA PT.IKS SEBAGAI DEBITUR BANK BNI
After the monetary crisis passed then the banking business turned from corporate sector or business sectors to the sector of small and medium enterprises (SMEs). This research uses the method of observation directly to companies and to the bank through the method of interview. The data retrieved is data that is both qualitative and quantitative about the condition of the company and the provisions of the bank. The credit analysis will be based on the 5C framework, which are: Character, Capacity, Capital, Conditions of Economy and Collateral. Outline analysis of creditworthiness is divided into three aspects. The management aspects include the analysis of the history of the company, the relationship with the bank, the legality and integrity of business management, marketing and business prospects, technical aspects inclusions the production/purchase as well as aspects of business facilities. The financial aspects of the company, including an analysis of the financial statements, the vertical and horizontal analysis of financial projections and appraisal of investment analysis by doing an evaluation over the amount of his credit needs. The credit collateral aspects which include the analysis of the legality of collateral, collateral valuation moreover analysis do guarantees. The results of this research over the creditworthiness analysis of The PT.IKS bankable enough votes. Thus, can eventually develop into a major industry with the help of Bank BNI has become a loyal business partner