Corporate responsibility and financial performance : the role of intangible resources.

This paper examines the effects of a firm’s intangible resources in mediating the relationship between corporate responsibility and financial performance. We hypothesize that previous empirical findings of a positive relationship between social and financial performance may be spurious because the researchers failed to account for the mediating effects of intangible resources. Our results indicate that there is no direct relationship between corporate responsibility and financial performance—merely an indirect relationship that relies on the mediating effect of a firm’s intangible resources. We demonstrate our theoretical contention with the use of a database comprising 599 companies from 28 countries.

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

This essay is inspired by the ideas and research examined in the special section on “Stakeholder Marketing” of the Journal of Public Policy & Marketing in 2010. The authors argue that stakeholder marketing is slowly coalescing with the broader thinking that has occurred in the stakeholder management and ethics literature streams during the past quarter century. However, the predominant view of stakeholders that many marketers advocate is still primarily pragmatic and company centric. The position advanced herein is that stronger forms of stakeholder marketing that reflect more normative, macro/societal, and network-focused orientations are necessary. The authors briefly explain and justify these characteristics in the context of the growing “prosociety” and “proenvironment” perspectives—orientations that are also in keeping with the public policy focus of this journal. Under the “hard form” of stakeholder theory, which the authors endorse, marketing managers must realize that serving stakeholders sometimes requires sacrificing maximum profits to mitigate outcomes that would inflict major damage on other stakeholders, especially society

A Preliminary Empirical Test of Daft and Weick\u27s Typology of Oganizations as Interpretive Systems

A game simulation was used to observe 355 bankers and their information seeking and decision processes. Although hypotheses about organizational behavior were not fully supported, it was clear from the study that organization that used more total sources of information were more successful

The Dynamics of change in corporate community relations

This article examines the evolving role of corporate community relations in the 1990s. The corporate community relations function faces external pressures—including globalization, alliances, competition, and governmental regulation—and internal pressures—from technology, restructuring, decentralization, resource constraints, and from employees and communities. Collectively, these pressures have broadened the definition of community from that of the local headquarters to include all the various communities in which companies operate. To respond to these shifts, many community relations professionals are focusing their attention on strengthening the linkages between community relations activities and company strategy. © 1995, The Regents of the University of California. All rights reserved