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5 research outputs found
Export Market Segmentation Practices of Turkish Firms
Author
Bertrand K.
Brown R.
+52 more
Buzzell R.D.
Bülent Mengüç
Cateora P.R.
Cavusgil S.T.
Cunningham M.T.
Czinkota M.R.
Czinkota M.R.
Dichter E.
Douglas S.
Erem T.
Erem T.
Erem T.
Frank R.E.
Friedmann R.
Ganilsky J.
Green C.H.
Hardy K.G.
Harrell G.D.
Hassan S.
Hill J.S.
Humble J.
Jain S.
Johansson J.
Katsikeas C.S
Kazgan G.
Keegan W.
Keegan W.
Kleinschmidt E.J.
Kotler P.
Levitt T.
Liander B.
Lim Jeen-Su T.
Lunn T.
Malhotra N.K.
Mengüe Bülent
Piercy N.
Porter M.
Porter M.
Rapp W.V.
Rizkallah E.G.
Root F.R.
Rostow W.W.
Samli C.A.
Samli C.A.
Seringhaus R.
Tunç Erem
Weber J.A.
Weinstein A.
Weymes E.
Wind Y.
Wortzel L.H.
Yavas U.
Publication venue
'The Haworth Press'
Publication date
Field of study
No full text
Crossref
Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials
Author
Bates C.
Cheng H.
+35 more
Cheng H.
Chiou J.S.
Davis J.J.
de Mooij M.
Domzal T.
Frith K.T.
Harris G.
Hofstede G.
Kihan Kim
Krippendorff K.
Kronick S.
Levitt T.
Lu Zheng
Mueller B.
Mueller B.
Murray N.M.
Nunnally J.C.
Onkvisit S.
Peebles D.
Pham S.
Pollay R.W.
Rokeach M.
Rotzoll K.B.
Samli C.A.
Sandler D.M.
Sillars M.O.
Srikandath S.
Taylor R.E.
Wang J.
Wedekind J.
Yin J.
Yunjae Cheong
Zhang J.
Zheng L.
Zhou N.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
A modular fuzzy inference system approach in integrating qualitative and quantitative analysis of store image
Author
A. Guiffrida
A. Mehrabian
+35 more
A. Oxenfeldt
B. Kosko
C.A. Samli
D. Mazursky
D.A. Carrera
D.L. Huff
D.L. James
E. Maravelakis
E. Sherman
G. Birtwistle
H.B. Verbruggen
H.C.W. Lau
I. Saritas
J. Baker
J. Baker
J. Chebat
J. Moeli
J.D. Lindquist
J.F. Martins
J.R. Bettman
J.R. Nevin
K.M. Grace
L. Berry
L. Magdalena
Ling-Zhong Lin
M. Collan
M.J. Bitner
O. Erdem
R. Belk
R.J. Donovan
R.J. Donovan
R.P Bagozzi
R.P. Bagozzi
Tsuen-Ho Hsu
W.O. Bearden
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Customer Loyalty as a Construct in the Marketing of Banking Services
Author
Alpert M.I.
American Bankers Association
+40 more
Arun K. Jain
Bank Marketing
Bank Marketing Report
Bellenger D.N.
Bettinger C
Burnett J.J.
Charlton P.
Christian Pinson
Cravens D.
Day G.S.
Engel J.F.
Enis B.M.
Fitch T.
Friars E.
Goldman A.
Hildegaard I.
Ivey R.
Jacoby J.
Jacoby J.
Jain A.K.
Lawler J.
Mahajan W
McKeon J.J.
Miller K.E.
Naresh K. Malhotra
O'Connor D.
Olson J.C.
Partel F.J.
Pyron B.
Raphel M.
Reynolds F.B.
Robinson J.P.
Samli C.A.
Sheth J.N.
US Bureau of the Census
Weiant W.
White J.W.
Williams R.H.
Woodside A.G.
Zaltman G.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for Transformative Change
Author
Alperovitz G.
Applbaum K.
+64 more
Belk R.W.
Bell D.
Bosselmann K.
Campbell A.
Capra F.
Capra F.
Coddington W.
Csikszentmihalyi M.
Daly H.E.
De Graaf J.
Drucker P.F.
Durning A.T.
Eckersley R.
Elkington J.
Firat A.F.
Fisk G.
Frank R.H.
Frey B.S.
Fuller D.A.
Galbraith J.K.
Giddens A.
Gorz A.
Hamilton C.
Hamilton C.
Heilbroner R.L.
Henion K.E.
Jackson T.
Kahneman D.
Kassiola J.J.
Korten D.C.
Kotler P.
Laderman G.
Lane R.E.
Large M.
László E.
Mesarovic M.
Milbrath L.W.
Mishan E.J.
Ophuls W.
O’Riordan T.
Peattie K.
Pirages D.
Pirages D.C.
Prahalad C.K.
Raffensperger C.
Raskin P.
Raskin P.D.
Reich C.A.
Richard J. Varey
Richman B.M.
Salk J.
Salk J.
Samli A.C.
Saren M.
Schor J.B.
Scitovsky T.
Sirgy M. J.
Speth J.G.
Spring J.H.
Titmuss R.
Varey R.J.
Vickers G.
Wachtel P.L.
Ward B.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref