‘Tenderstem’ Broccoli for Export Markets: an Analysis Study on the AgroFood Company

Decision case, horticulture, agriculture economics, broccoli production, protected vegetable production, Agricultural Finance, Crop Production/Industries, Production Economics,

‘Tenderstem’ Broccoli for Export Markets: an Analysis Study on the AgroFood Company

The AgroFood Company desires to produce exportable ‘Tenderstem’ broccoli in Egypt using unique production practices. Production and distribution of a new specialty vegetable crop presents specific challenges to farm managers. An analysis of the company, competition, consumer, market channel, and conditions, provides insight into possible solutions to the challenges faced by the farm management. Designed for undergraduate classroom use, this case encourages students to think outside of traditional production techniques to arrive at solutions that are viable from both crop culture and financial standpoints