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1 research outputs found
Global Marketing and the Case for International Product Standardisation
Author
Bartels Robert
Bolton J.E.
+14Â more
Buzzell Robert D
Cooper R.G.
Guy Ken
Jeryl M. Whitelock
Kacker P. Madhav
Levitt Theodore
Ohmae K.
Quelch John A
Saliaris Susan
Scudder Duston R
Sommers Montrose
Sorenson Ralph Z
Still Richard R
van Mesdag Martin
Publication venue
'Emerald'
Publication date
Field of study
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