Examining a moderating role of migration on news usage in an intra-national ethnic setting

The effect of cross border migration on news consumption has been well explored in uses and grtifications studies. Most of these studies focus on inter-national migrants with little empirical attention on intra-national migrants. Besides, most of these studies have not examined migration within the context of ethnic variables like ethnic identity. This study is examining a possible moderating effect of migration on ethnic identity as a predictor of news usage among the three major ethnic groups in Nigeria. Survey questionnaires were administered on 400 undergraduates in three universities in Nigeria between January and April, 2014.We use Partial Least Square Structural Equation Modeling (PLS-SEM) approach to measure the relationships among the variables Findings show ethnic migration having a significant moderating effect on ithe predictive power of ethnic identity on news gratifications

Examining a moderating role of migration on news usage in an intra-national ethnic setting

The effect of cross border migration on news consumption has been well explored in uses and gratifications studies. Most of these studies focus on international migrants with little empirical attention on intra-national migrants. Besides, most of these studies have not examined migration within the context of ethnic variables like ethnic identity. This study is examining a possible moderating effect of migration on ethnic identity as a predictor of news usage among the three major ethnic groups in Nigeria. Survey questionnaires were administered on 400 undergraduates in three universities in Nigeria between January and April, 2014. We use Partial Least Square Structural Equation Modeling (PLS-SEM) approach to measure the relationships among the variables Findings show ethnic migration having a significant moderating effect on the predictive power of ethnic identity on news gratifications

Uses and Gratifications of News among Ethnic Groups in Nigeria

Uses and Gratifications (U&G) theory has enjoyed substantial usage for news study among media scholars . Previous studies have also explored news consumption among ethnic groups through the uses and gratifications approach. However, most of this effort has focussed on inter-national ethnic groups with little attention on intra-ethnic settings. This study examines the influence of ethnic identity on news motives among the three major ethnic groups in Nigeria.. We also examine the relationship between ethnic identity and gender as predictors of news usage. Survey questionnaires were administered on 400 undergraduates in three universities in Nigeria between January and April, 2014. We use Partial Least Square Structural Equation Modelling (PLS-SEM) approach to measure the relationships among the variables. Findings show that there is a significant difference among the ethnic groups in news usage DOI: 10.5901/mjss.2015.v6n3s1p17