1 research outputs found
Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement
- Author
- Abel Millicent H.
- Andrews J. Craig
- Apsler Robert
- Baker William E.
- Beard Fred K.
- Brouwers Melissa C.
- Cacioppo John T.
- Chung Hwiman
- Cline Thomas W.
- Conway Michael
- Dennis Leslie K.
- Dillard James P.
- Eagly Alice H.
- Flanagan Constance
- Freimuth Vicki S.
- Hale Jerold L.
- Hye Jin Yoon
- Igartua Juan JosΓ©
- Janis Irving L.
- Janoff-Bulman R.
- Kanouse David E.
- Keller Punam A.
- Koestler Arthur
- Kuiper Nicholas A.
- LaTour Michael S.
- Lazarus Richard S.
- Lee Wei-Na
- Leippe Michael R.
- Lord Kenneth R.
- Maheswaran Durairaj
- Martin Rod A.
- McGhee Paul E.
- Meyers-Levy Joan
- Nabi Robin L.
- Palda Kristian S.
- Passyn Kirsten
- Pechmann Cornelia
- Petty Richard E.
- Ray Machael L.
- Rogers Ronald W.
- Rotfeld Herbert J.
- Rozin Paul
- Sabbane Lalla Ilhame
- Schimmack Ulrich
- Schlosser Ann E.
- Sherif Muzafer
- Simons Jeffrey S.
- Sirianni Carmen
- Speck Paul Surgi
- Spencer F. Tinkham
- Stern Paul C.
- Tanner John F.
- Thompson Suzanne C. Gagnon
- Witte Kim
- Zhang Yong
- Zimmer Mary R.
- βββ
- βββ
- βββ
- βββ
- βββ
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study