4 research outputs found
Market segmentation, advertising and the concept of communication systems
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textConsumption Choices at the Macro Level
- Author
- A. Fuat Firat
- Andreasen Alan R.
- Arndt Johan
- Bagozzi Richard P.
- Baran Paul A.
- Braverman Harry
- Enzenzberger Hans M.
- Gorz Andre
- Gredal Karen
- Gupta D. B.
- Hansen Flemming
- Henion Karl E.
- Heslop Louise A.
- Howard John A.
- Huberman Leo
- Marcuse H.
- Marx Karl
- Newman Dorothy K.
- Nickels William G.
- Nikhilesh Dholakia
- Pearson Harry W.
- Polanyi Karl
- Sinha R.
- Slater Charles C.
- Spratlen Thaddeus H.
- Stidsen Bent
- U.S. Department of Commerce Bureau of the Census
- Weber Max
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full textA Marketing Mix for the 21st Century
- Author
- Alderson W.
- Bennett Roger C.
- Borch FJ.
- Borden N.
- Boyrs B.
- Branko Cavarkapa
- Breyer R.
- Buzzell Robert D.
- Copeland Melvin T.
- Davis K.
- Drucker Peter F.
- Duddy E.
- Handy C.
- Harrigan K.
- Hayes Robert H.
- Holloway R.
- Howard J.
- Hunt S.
- Johnson R.
- Kotier Philip
- Kotier Philip
- Kotier Philip
- Kotier Philip
- Kotier Philip
- Kotier Philipand
- Lei D.
- Levitt T.
- McCarthy E. Jerome
- McGarry E.
- McKenna
- McKitterick J.B.
- Michael G. Harvey
- Miles R.
- Ohmae K.
- Robert F. Lusch
- Slocum J.
- Stidsen Bent
- van Watershoot W.
- Varadarajan R.
- Zeleny Milan
- Zimmerman Erick W.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textEvolução do ensino de marketing: um breve histórico
- Author
- ALDERSON Wroe
- ANDERSON Paul F.
- ARNDT Johan
- AYERS Douglas J.
- BACELLAR Fátima C. T.
- BADRINARAYANAN Vishag
- BARKSDALE Hiram C.
- BARTELS Robert
- BARTELS Robert
- BARTELS Robert
- BARTELS Robert
- BARTELS Robert
- BELL Martin L.
- BLACK Gregory S.
- BOBBITT L. Michelle
- BOBOT Lionel
- BORNA Shaheen
- BRIDGES Eileen
- BROOKS Bradley W.
- BROWN Lyndon O.
- BROWN Stephen
- BROWN Stephen
- BROWN Stephen
- BROWN Stephen
- BROWNLIE Douglas
- BUND Henry
- BURNS Alvin
- CAMPOS Maria Luisa de S.
- CASOTTI Letícia
- CHURCHILL Gilbert A.
- COBRA Marcos
- COCHOY Franck
- CONVERSE Paul D.
- CONVERSE Paul D.
- COWAN Donald R. G.
- DAWSON Leslie M.
- DAY George S.
- DESHPANDE Rohit
- DOYLE Peter
- DUNCAN D. J.
- ENIS Ben M.
- EVANS Joel R.
- FARMER Richard N.
- FARMER Richard N.
- FAVILLE David E.
- FELDMAN Laurence P.
- FERRELL O. C.
- FIRAT A. Fuat
- FISK George
- FULLBROOK Earl S.
- GASKI John F.
- GELB Betsy D.
- GRAEFF Timothy R.
- GRAU Landreth
- GREENE Henry
- GREMLER Dwayne D.
- GRETHER E. T.
- GRONROOS Christian
- HAGERTY J. E.
- HANNAFORD William
- HARDY Harold E.
- HAWKINS Del I.
- HICKS Richard E.
- HIRSCHMAN Elizabeth C.
- HOLBROOK Morris B.
- HOUGHTON Dale
- HOUSTON Franklin S.
- HOWARD Donald G.
- HUNT Shelby D.
- HUNT Shelby D.
- HUNT Shelby D.
- HUTCHINSON Kenneth D.
- JOHNSTON Timothy C.
- JONES Fred M.
- KEITH Robert
- KNIFFIN Fred W.
- KOTLER Philip
- KOTLER Philip
- KOTLER Philip
- KOTLER Philip
- KOTLER Philip
- KOTLER Philip
- KOTLER Philip
- LAVIDGE Robert J.
- LAZER William
- LAZER William
- LAZER William
- LEIGH W. W.
- LEVIN Aron M.
- LEVITT Theodore
- LEVITT Theodore
- LEVY Sidney J.
- LINCOLN Douglas J.
- LINDSEY Matthew D.
- LUCK David J.
- LUCK David J.
- MANISCHEWITZ D. Beryl
- MARANHÃO Carolina M. S. de A.
- MAYNARD H. H.
- MAYNARD H. H.
- McALISTER Leigh M.
- McCARTHY E. J.
- McKENNA Regis
- McNEILLY Kevin M.
- MILLS Michael K.
- MINER Jonh B.
- MOLINA Vanessa A. F.
- MOON Mark A.
- MUNCY James A.
- O'KEEFE Robert D.
- PETER J. Paul
- PETER J. Paul
- PETKUS Ed Jr.
- PETKUS Ed Jr.
- PINSON C. R. A.
- RIBEIRO Rodolfo
- RICHERS Raimar
- RUSSELL-BENNETT Rebekah
- SACHS William S.
- SARAIVA Carolina M.
- SAUERBRONN João F. R.
- SCHAEFER Allen D.
- SCHLEE Regina P.
- SMITH Brent
- SMITHEE Alan
- STAINTON Robert S.
- STEINER Robert L.
- STIDSEN Bent
- TAYLOR Malcolm D.
- TAYLOR Weldon J.
- TONKS David
- TUCKER W. T.
- TYLER Philip R.
- VAILE Roland S.
- VAN WATERSCHOOT Walter
- WATERHOUSE Stuart G.
- WEBER J. Michael
- WEBSTER Frederick E.
- WEBSTER Frederick E.
- WELD L. D. H.
- WHEELER Robert
- WIESE Nila M.
- WILKIE William L.
- WYMBS Cliff
- YOUNG Mark R.
- YUDELSON Julian
- Publication venue
- 'FapUNIFESP (SciELO)'
- Publication date
- Field of study
No full text
