A review of brand-loyalty measures in marketing.

Marketing; Brand loyalty;

A review of brand-loyalty measures in marketing.

Brand loyalty represents an important asset to the firm. While considerable agreement exists on its conceptual definition, no unified approach to operationalize the concept has yet emerged in the marketing literature. We provide a conceptual framework to classify existing management approaches, discuss their relative advantages/disadvantages and provide some managerial recommendations.Brand loyalty; Marketing; Loyalty; Management;

Mixture model analysis of complex samples

This paper investigates asymmetric effects of monetary policy over the business cycle. A two-state Markov Switching Model is employed to model both recessions and expansions. For the United States and Germany, strong evidence is found that monetary policy is more effective in a recession than during a boom. Also some evidence is found for asymmetry in the United Kingdom and Belgium. In the Netherlands, monetary policy is not very effective in either regime.

Object-oriented development: knowledge base support for design

The research is conducted in the area of Software Engineering, with emphasis on the design phase of the Software Development Life Cycle (SDLC). The object-oriented paradigm is the point of departure. The investigation deals with the problem of creating support for the design phase of object-oriented system development. This support must be able to guide the system designer through the design process, according to a sound design method, highlight opportunities for prototyping and point out where to re-iterate a design step, for example. A solution is proposed in the form of a knowledge-based support system; In the prototype this support guides a designer partially through the first step of the System Design task for object-oriented design. The intention is that the knowledge-based system should capture the know-how of an expert system designer and assist an inexperienced system designer to create good designs

Erosion and variability in brand loyalty.

In this paper, we examine the over-time behavior of brand loyalty for a large set of brands drawn from many product categories. Using the brand-loyalty operationalization of Colombo and Morrison (1989), the following conclusions are obtained. First, little support is found for the often-heard contention that brand loyalty is gradually declining over time. Second, while the short-run variability around a brand's mean loyalty level is not negligible, no evidence is found that this variability has systematically increased over time, and it can be reduced considerably through a simple smoothing procedure. Finally, this brand-loyalty pattern for market-share leaders is found to be more stable than for other brands.Brand loyalty; Loyalty; Variability;

VERGIL, PROPERTIUS, AND THE EUPHRATES

It is now well known that Vergil exploited this twofold nature of the symbol of the Euphrates masterfully. On the one hand he uses it to refer back to Callimachus and in doing so to state his own views on poetry; on the other hand he invokes the famous river of the East to explain how events there impacts on Rome, her new princeps and ultimately his own capacity to write poetry. Propertius, too, was not insensitive to the possibilities afforded by the symbol of the Euphrates and, having Vergil as an example, could exploit the symbol in much the same way as the illustrious poet. This paper is primarily concerned with how Propertius uses the symbol of the Euphrates to speak about his own poetry and the socio-political circumstances in which he wrote

Constructing Infinitary Quotient-Inductive Types

This paper introduces an expressive class of quotient-inductive types, called QW-types. We show that in dependent type theory with uniqueness of identity proofs, even the infinitary case of QW-types can be encoded using the combination of inductive-inductive definitions involving strictly positive occurrences of Hofmann-style quotient types, and Abel's size types. The latter, which provide a convenient constructive abstraction of what classically would be accomplished with transfinite ordinals, are used to prove termination of the recursive definitions of the elimination and computation properties of our encoding of QW-types. The development is formalized using the Agda theorem prover.Comment: The accompanying Agda code can be found at https://doi.org/10.17863/CAM.4818