Making the Most of Out-of-School Time

Evaluates the MOST initiative, which was launched in 1994 in Boston, Chicago, and Seattle, to improve the quantity and quality of before- and after-school programs for 5- to 14-year-olds, especially for families in low-income communities

New on the Shelf: Teens in the Library

Details a number of positive effects of the Wallace Foundation's Public Libraries as Partners in Youth Development initiative, and explores what is necessary to implement and sustain high-quality youth programs in public libraries

JOUR 3300: Survey of Advertising (Syllabus)

Course Description: Exploration of creative function of advertising; emphasis on role of media

JOUR 3300: Survey of Advertising (Syllabus)

Course Description: Exploration of creative function of advertising; emphasis on role of media

JOUR 3324: Advertising Copy Writing & Layout (Syllabus)

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours

JOUR 3300: Survey of Advertising (Syllabus)

Course Description: Exploration of creative function of advertising; emphasis on role of media

JOUR 3300: Survey of Advertising (Syllabus)

Course Description: Exploration of creative function of advertising; emphasis on role of media

JOUR 3130: Feature Writing (Syllabus)

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work

JOUR 3400: Introduction to Public Relations (Syllabus)

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices

JOUR 3324: Advertising Copy Writing and Layout (Syllabus)

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours