1 research outputs found
Identity change vs. strategy change: the effects of rebranding announcements on stock returns
- Author
- A Agnihotri
- A Daly
- A Sorescu
- A Sorescu
- A Tevi
- A Vomberg
- AD Shocker
- AK Singh
- AP Jacquemin
- B Hanson
- BM Barber
- C Pechmann
- C Plewa
- Clay M. Voorhees
- CM Voorhees
- D Horsky
- DE Boyd
- DE Boyd
- DK Datta
- EF Fama
- GP Ing
- GS Hansen
- H Stuart
- J Agrawal
- J Child
- J Child
- J Prabhu
- J Srivastava
- JC Machado
- JG Kaikati
- JM Balmer
- JM Clark
- JR Doyle
- K Anselmi
- K Kalaignanam
- K Petburikul
- KL Keller
- L Capron
- L Hsu
- L Muzellec
- L Muzellec
- L Muzellec
- M Gotsi
- M Spence
- MA Wiles
- MA Wiles
- MC Lambkin
- MC Lambkin
- MM Carhart
- N Raassens
- N Rani
- N Venkatraman
- NK Park
- P Dussauge
- P Varadarajan
- PA Bottomley
- PA Dacin
- PD Bliese
- PE Shrout
- PM Lee
- PM Lee
- R Grewal
- R Madhavan
- R Varadarajan
- RK Srivastava
- Roger J. Calantone
- S Basu
- S Kashmiri
- S Roy
- SD Friedman
- SJ Brown
- SK Balasubramanian
- SP Koku
- ST Certo
- TJ Madden
- TO Brexendorf
- TS Gruca
- TS Robertson
- V Lane
- V Swaminathan
- W Lomax
- W M’Sallem
- WM Sanders
- Y Liu
- Y Zhang
- Yanhui Zhao
- YC Ou
- YL Tsai
- YS Wei
- Z Lee
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study