Visual attention and action: How cueing, direct mapping, and social interactions drive orienting

Despite considerable interest in both action perception and social attention over the last 2 decades, there has been surprisingly little investigation concerning how the manual actions of other humans orient visual attention. The present review draws together studies that have measured the orienting of attention, following observation of another’s goal-directed action. Our review proposes that, in line with the literature on eye gaze, action is a particularly strong orienting cue for the visual system. However, we additionally suggest that action may orient visual attention using mechanisms, which gaze direction does not (i.e., neural direct mapping and corepresentation). Finally, we review the implications of these gaze-independent mechanisms for the study of attention to action. We suggest that our understanding of attention to action may benefit from being studied in the context of joint action paradigms, where the role of higher level action goals and social factors can be investigated

Action or attention in social inhibition of return?

When two individuals alternate reaching responses to targets located in a visual display, reaction times are longer when responses are directed to where the co-actor just responded. Although an abundance of work has examined the many characteristics of this phenomenon it is not yet known why the effect occurs. In particular, some authors have argued that action representation mechanisms are central to the effect. However, here we present evidence in support of an account in which the representation of action is not necessary. First, the basic effect occurs even when participants cannot see their co-actor’s movement but, importantly, have their attention shifted to a target side via an attentional cue. Second, its time course is too short-lasting to function effectively as a component of action planning. Finally, unlike other joint action phenomena, the effect is not modulated by higher order mechanisms concerned with the personal attributes of a co-actor. Taken together, these results suggest that this particular joint action phenomenon is due to attentional rather than action mechanisms