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1 research outputs found
Boys do not cry: the negative effects of brand masculinity on brand emotions
Author
A Guevremont
A Waytz
+27Â more
AF Hayes
B Grohmann
CJ Thompson
DD Rucker
DJ MacInnis
DV Thompson
EK Kalokerinos
I Ulrich
JL Aaker
JT Jost
L Wu
LF Barrett
LR Warner
N Epley
NM Else-Quest
P Aggarwal
R Neel
S Fournier
SA Shields
SC Boerman
SL Azar
SL Hutson-Comeaux
SP Jain
T Lieven
T Lieven
U Hess
X Nan
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
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