18 research outputs found
Sustainability in the Fashion brands websites: SEO keywords density analysis and consumers' behaviour
Sustainability is becoming one of the main trends within our society and there is the need to combine this value within fashion. The fashion industry is one of the leading industries which produces the highest amount of pollution in the world. The production requires an immense use of water and chemicals and the pollution created with the textile waste has a tremendous negative impact on the environment. Integrating sustainability, as a value within the fashion system, can be challenging; therefore, the perception towards sustainability has to be positive, has to be an opportunity. Online communication is crucial to influence customers and to deliver sustainable purchase behaviour. SEO keywords density analysis studies how fashion websites are implementing their online communication toward sustainability, focusing on specific keywords. The author chose keywords from previous literature and through online software which suggests the most similar keywords to the word âsustainabilityâ and âsustainable fashionâ used online. The objective of this paper is to observe and analyse the online keywords of fashion brands websites concerning sustainability. I plan to research its significance, taking into consideration the growing online marketplace.
Keywords: sustainable, fashion, online, website, keyword
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Corporate responsibility and corporate reputation: two separate concepts or two sides of the same coin?
From thick to thin regional identities?
Regions and regional identity have
become more important over the last decades. At
the same time regions have become less discernable
as distinct historically rooted spatial entities. Globalisation
and the decline of collective identities
through individualisation transform both this regional
reality and how regions are conceptualised. This
article analyses the shifts in types of regional
identities used by regional administrations in an
increasingly competitive environment. It uses the
contrast between âthickâ traditional and historical
rooted well-established regional identities, and âthinâ
regional identities which are more transitory and
focus more on economic competitiveness. These
concepts are used to analyse the regional identity of
regional administrations in Northwest Germany and
the Netherlands. Hybrid regional identities combining
a locally specific mix of thick and thin elements
of regional identity, and which link up with regional
identities at other relevant scales, appear to be the
most effective regional identities for regional administrations
facing the challenges of both globalisation
and the decline in collective identities