14 research outputs found

    Creating excellent guest experiences: servicescape and processes

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    The purpose of this study is to analyze and highlight the key areas of operations, i.e. servicescape, process management, and guest-flow management, of one hotel and two resorts in Malaysia. The study is limited to three examples of leisure establishments—referred to as Country Resort X, City Hotel Y, and Theme-Based Resort Z—in order to understand the differences between these different establishments. By providing an in-depth analysis of the business models of one hotel and two resorts in Malaysia, this study adds value to the current knowledge, practices, and concepts. This study identifies the existing issues in the hotel and resorts, and suggests feasible solutions to these problems
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