Impact of Social Media on Young Generation’s Green Consumption Behavior through Subjective Norms and Perceived Green Value

In response to the dramatic increase in social media usage among the young generation, the patterns of manufacturing and consumption have changed. Social media has altered the green consumption market and completely changed consumer psychology and attitude. The influence of social media on the younger generation’s behavior regarding green consumption through subjective norms and perceived green value is hardly discussed in the earlier literature with special reference to China. This study has the objective to explore the impact of social media on the green purchase intentions of young people in the presence of subjective norms and perceived green value. A survey of 303 young people in China is conducted and multiple statistical techniques are applied to determine the reliability and validity of the data such as the Fisher F test, White’s test, the Durbin–Watson test, the Shapiro–Wilks test, and confirmatory factor analysis. The mediating impact of the variables are explored through the bootstrap method and multiple regression is applied for finding the relationship among dependent and independent variables. The findings of this study reveal that information shared on social media has a positive relationship with green consumption among the younger generation in China. In addition, perceptions about green environment and “subjective norms” have a strong mediating impact on increasing the intentions of consumers for purchasing of green products. Moreover, the occupation of consumers also has a mediating role in moderating the subjective norms regarding green consumption. The findings of the study have theoretical contributions as well as practical implications. It is found that social media has a stimulus role for green consumption among the younger generation to devise their subjective norms and perceptions. The practical implications of the present findings are helpful for policy makers to understand how social media is effective in combatting environmental deterioration in the context of China’s recent economic expansion. The future research may be extended through a splitting sample considering the location of respondents and in terms of responses’ quartiles

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Not AvailableGhrelin is a peptide hormone secreted primarily by the stomach and is involved in controlling growth by governing different functions in vertebrates including feed intake and metabolism in vertebrates. This work was aimed to identify sequences of ghrelin gene and growth hormone secretagogue receptor (GHSR) in Labeo rohita. The full-length cDNA sequence of ghrelin is 453 bp including 50-untranslated region (UTR) of 65 bp, 30-UTR of 76 bp with a poly-A frame. An open reading frame (ORF) is 312 bp, which encodes a peptide of 103 amino acid residues. A secondary structure of GHSR protein consists of alpha helix 66.0%, 16% disordered and 43% transmembrane helix. Molecular docking and interaction between synthetic ghrelin peptides and GHSR in the contact map revealed 19 amino acid residues closer than 4.5 Å distance. The mRNA expression level of ghrelin, leptin, GHSR, growth hormone releasing hormone (GHRH) and insulin growth factor-I (IGF-1) revealed significant changes (p < 0.05), in the different treat- ments. The outcome of the present work contributes to understanding the role of ghrelin and its mech- anism of action in regulating the expression of growth-related genes and feed intake in fish.Not Availabl

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Not AvailableImmunomodulatory properties of fucoidan have been extensively studied in fish. However the effect of dietary fucoidan on the metabolic enzymes is not studied in detail with respect to aquatic organisms. An investigation of the effect of dietary fucoidan on the metabolic and haematological status of Labeo rohita fingerlings is presented. One hundred and eighty fingerlings were distributed into four experimental groups in triplicates. Each group was fed isonitrogenous and isoenergetic diets containing 0% fucoidan (T1), 1% fucoidan (T2), 2% fucoidan (T3) and 3% (T4) seaweed powder to satiation for a period of sixty days. Dietary fucoidan was found to significantly (P < 0.05) reduce malate dehydrogenase and aspartate aminotransferase activity in the liver tissue. Alanine aminotransferase activity in the muscle tissue of fucoidan fed groups was significantly higher than the control. The liver and gill superoxide dismutase activity was significantly reduced in the fucoidan fed groups compared to the control. The catalase activity in the liver and gill was significantly lowered in the T3 group. The blood profile of the different experimental groups also revealed beneficial effects of dietary fucoidan yielding a superior haematological status in the groups fed with fucoidanNot Availabl

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Not AvailableA study was carried out to assess the regulation of compensatory growth under different restriction feed- ing regimes in Labeo rohita juveniles by the interaction of various feed intake and growth regulating genes. A 60 day feeding trial was conducted with five treatment groups, Control (3% body weight, bw), T1 (alternate days), T2 (0.5% bw), T3 (1% bw) and T4 (2% bw) and feeding was done for first 30 days of the trial. For next 30 days, all the treatment groups were fed at a rate of 3% bw as in the control group. There was significant (p < 0.05) difference in the weight gain among the treatment groups with lowest FCR and highest PER was found in T2 group. Ghrelin gene mRNA levels were upregulated during first 30th days of the trial with highest expression levels in the T2 group. The expression levels of leptin gene mRNA were found significantly different (p < 0.05) among the treatments, which was down-regulated during initial 30 days and upregulated as the experiment progress towards 60th day. The IGF-1 mRNA expression levels were upregulated more in liver compared to the muscle tissue. The results of the study suggest that increased ghrelin levels and decreased leptin levels lead to hyperphagia during the onset of refeeding, which further triggers the compensatory growth in L. rohita. The present study describes the molecular mechanism behind the compensatory growth following a different feed restriction regime in L. rohita which is regulated due to the interaction of different energy homeostasis and growth regulating genes.Not Availabl