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2 research outputs found
Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
Author
A Bargeheh
A Dubois
+33Â more
A Gilmore
AG Woodside
B Merrilees
C Baumgarth
D Roy
DM Gardner
H Forsman
H Reijonen
HY Wong
HY Wong
J Bell
J Gromark
J Ojasalo
K Eisenhardt
M Hingley
M Spence
M Urde
M Urde
Michelle Renton
MJ Gehlhar
MJ Kay
MS Glynn
P Temporal
R Mitchell
Richard James E
S Bresciani
S Guercini
S Hirvonen
Sally Davenport
SC Morrish
SDM M’zungu
T Abimbola
Urs Daellenbach
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
Full text link
Crossref
Restoring luxury corporate heritage brands: From crisis to ascendency
Author
A Blombäck
AK Thompson
+73Â more
AM Fionda
B Merrilees
Bill Merrilees
BT Hudson
BT Hudson
C Baumgarth
C Helm
C Jevons
CM Moore
CM Moore
CM Moore
D Aaker
D Miller
D Miller
D Miller
D Miller
Dale Miller
G Christodoulides
G Moore
GE Harlow
GF Heydt
Holly Cooper
J Loring
J Purtell
J Zapata
JMT Balmer
JMT Balmer
JMT Balmer
JMT Balmer
JMT Balmer
JMT Balmer
JMT Balmer
JN Kapferer
KL Keller
KL Keller
KP Wiedmann
KW Miller
L de Chernatony
M Beverland
M Beverland
M Beverland
M Beverland
M Burghausen
M Burghausen
M Parsons
M Patton
M Reyneke
M Rhee
M Tadajewski
M Urde
M Urde
M Urde
MA Johnson
MT Ewing
N Alexander
N Alexander
N Alexander
N Capon
PN Golder
R Koch
RA Fullerton
S Thomas
SA Greyser
SC Hollander
SC Hollander
SDM M’zungu
T Clarke
T Mahoney
TH Witkowski
TW Leigh
V Steele
VD Treux
WL Neuman
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
Full text link
Crossref
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