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1 research outputs found
The use of students as experimental subjects in marketing research
Author
Ben M. Enis
Bernard Alpert
+26Â more
C.P. Rao
Carl I. Hovland
Donald E. Vinson
Donald T. Campbell
E. Brunswick
E. Spranger
G.H. Smith
G.W. Allport
G.W. England
H.A. Murray
Inder P. Khera
J. N. Sheth
J.E. Scott
Keith K. Cox
Kenneth P. Uhl
M. Venkatesan
Martin T. Orne
Milton J. Rokeach
R. Rosenthal
R.M. Williams
Ronald A. Fisher
S.W. Bither
Seymour Banks
Theodore Clevenger
William H. Cunningham
William J. Lundstrom
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
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