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9 research outputs found
Electronic Word of Mouth and Consumer Generated Content
Author
A.Steyer
A.Vilpponen
+10 more
A.Vorro
B.Stauss
F. H.Kerlinger
J.Fong
K. S.Thorson
M.Hardey
R. E.Goldsmith
R. L.Benedicktus
S.Rodgers
S.Rodgers
Publication venue
'IGI Global'
Publication date
01/01/2011
Field of study
No full text
Crossref
The Application of Social Networking as a Marketing Platform to Young Adults
Author
A.Goldstuck
A.Maslow
+8 more
A.Steyer
D.Gremler
J.Engel
J.Phelps
L.Porter
M.Cant
M.Solomon
S.Rodgers
Publication venue
'IGI Global'
Publication date
01/01/2011
Field of study
No full text
Crossref
The Right Format of Internet Advertising (RFIA)
Author
B. B.Stern
C.Salmon
+29 more
E.Thorson
G. C.Bruner
G.Broussard
H.Robinson
J. C.Nunally
J. T.Cacioppo
J.Darroch
K.Heidarzadeh
L.Kelly
M. B.Holbrook
M. P.Gardner
M.Broines
M.Brown
M.Dahlén
M.Dahlén
P. K.Mills
P.Cushing
P.Hanafizadeh
P.Kotler
R. H.Ducoffe
R.Anderson
R.Briggs
R.Vaughn
S. M.Edwards
S. S.Sundar
S.Rodgers
S.Rodgers
W.Schramm
Y.Chung-Chuan
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
The Effect of Gender on Perceived Benefits of and Drivers for ICT Adoption in Australian Medical Practices
Author
C.Carrington
D. H. J.Caro
+15 more
D.Brooksbank
D.Gefen
G. N.Powell
J. M.Kirigia
K.Ho
P.Schoon
R. C.MacGregor
R.Chambers
R.Didham
S.Carter
S.Compton
S.Rodgers
T.Lougheed
W. J.Meijer
Z.Keddie
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Sounds of Web Advertising
Author
A.Björnberg
A.Janoschka
+17 more
F.Bridge
G.Cook
G.Mass
G.Myers
I. B.Jessen
J. D.Bolter
J. D.Leckenby
J. F.Jensen
J.-S.Hwang
L.Tsang
M.Dahlén
N.Cook
N.Graakjær
N.Graakjær
R. M.Schafer
S. J.McMillan
S.Rodgers
Publication venue
'IGI Global'
Publication date
01/01/2011
Field of study
No full text
Crossref
Advertisements on the Internet
Author
A. R.Peslak
A.Bhattacherjee
+20 more
A.Sawyer
C.La Ferle
D. L.Frosch
E. A.Schlosser
E. T.Hall
J. R.Rossiter
J. R.Rossiter
K. B.Sheehan
K.Heidarzadeh Hanzaee
M. C.Tong
M. H.Yang
M.Dahlén
P. E.Murphy
P. K.Korgaonkar
P.Hanafizadeh
P.Kotler
R.Ryker
R.Vaughan
S.Rodgers
S.Shavitt
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Advertisements on the Internet
Author
A. R.Peslak
A.Bhattacherjee
+18 more
A.Sawyer
C.La Ferle
D. L.Frosch
J. R.Rossiter
J. R.Rossiter
K. B.Sheehan
K.Heidarzadeh Hanzaee
M. C.Tong
M. H.Yang
M.Dahlén
P. E.Murphy
P. K.Korgaonkar
P.Hanafizadeh
P.Kotler
R.Ryker
R.Vaughan
S.Rodgers
S.Shavitt
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
An Empirical Study of Predicting Hong Kong Consumers’ Online Shopping Intentions
Author
A.Bhattacherjee
B.Doolin
+17 more
E.Rogers
G. J.Hofstede
H.Kwak
I.Ajzen
J. S.Wrench
J.Lumsden
J.Stevens
M. S.Lewis-Beck
M. S.Wang
N.Donthu
P. A.Pavlou
R. B.Chase
S.Rodgers
T. C. E.Cheng
T. K.Yu
T.Kerem
Z.Baber
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
The Impact of Age on Electronic Commerce Participation
Author
A.Cohen
C.Cheung
+28 more
C.Park
C.Van Slyke
D.Gefen
D.Gefen
D.Gefen
F.Tan
G. P.Moschis
J.Burnett
J.Chang
K. S.Han
L.Zhou
M. K. O.Lee
M.Brown
M.Der Hovanesian
M.Fetscherin
M.Lallmahamood
M.Madlberger
M.Steinhart
P. J.Hu
P.O’Neill
P.Sorce
R.Bredin
R.Burroughs
S.Chan
S.Rodgers
T.Gutner
V.Zeithaml
X.Zhang
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
No full text
No full text
