Designing for Online Collaborative Consumption: A Study of Sociotechnical Gaps and Social Capital

This study attempts to investigate sociotechnical gaps in online collaborative consumption (OCC) to improve user experience andprovide better design requirements. A new approach is proposed to evaluate usability and sociability of the OCC communities. The formation of social capital within OCC will also be studied to gain insights into design requirements. Due to its features as a community where OCC takes place, ETSY will be the focus of this study