1 research outputs found
A conceptualization of the consumer behavior discipline
- Author
- A. A. Kuehn
- A. C. Samli
- A. S. C. Ehrenberg
- Alfred Kuhn
- C. C. Block
- C. Glenn Walters
- D. I. Hawkins
- D. L. Loudon
- David B. Montgomery
- David B. Montgomery
- David J. Luck
- David M. Gardner
- Dorothy Cohen
- Flemming Hansen
- Flemming Hansen
- Francesco Nicosia
- George P. Moschis
- Gerald Zaltman
- Gerald Zaltman
- Gerald Zaltman
- Geraldine Fennell
- H. Davis
- Herbert E. Krugman
- J. F. Engel
- J. G. Miller
- J. Jacoby
- Jagdish N Sheth
- James R. Bettman
- James R. Emshoff
- Jerry C. Olson
- Jerry Wind
- John A. Howard
- John W. Sutherland
- K. J. Arrow
- Karen F. A. Fox
- Kenneth Berrien
- Kenneth E. Boulding
- Liisa Uusitalo
- Ludwig Bertalanffy Von
- M. Joseph Sirgy
- M. Joseph Sirgy
- M. Joseph Sirgy
- M. Joseph Sirgy
- M. Joseph Sirgy
- M. L. Vidale
- Michael L. Rothschild
- Noel Capon
- Paul Anderson
- Paul J. Watson
- Philip Kotler
- Philip Kotler
- Philip Kotler
- Philip Kotler
- Philip Kotler
- R. B. Maffie
- R. Bartels
- R. C. Lavidge
- R. E. Frank
- R. J. Lavidge
- Raymond A. Bauer
- Richard Bagozzi
- Richard J. Lutz
- S. Tamer Cavsgil
- Shelby D. Hunt
- Theodore Levitt
- W. Brown
- W. F. Massy
- Wesley J. Johnston
- William J. McGuire
- William L. Wilkie
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study