2 research outputs found
The boundaries for ad creativity: effects of type of divergence and brand processing and responses
- Author
- AG Greenwald
- AG Greenwald
- B Yoo
- BB Judd
- BD Till
- C Decker
- CA Russell
- CJ Cobb-Walgren
- CW Park
- DA Aaker
- DE Berlyne
- DI Buchanan
- DJ MacInnis
- DR Ewing
- DW Baack
- EF McQuarrie
- G Laurent
- GJ Gorn
- GP Moschis
- HE Krugman
- HS Krishnan
- I Khan
- J Chen
- J Illicic
- JB Faircloth
- JB Haskins
- Jiemiao Chen
- JMT Balmer
- JR Hauser
- JR Rossiter
- K Lehnert
- K Lehnert
- KL Keller
- KL Keller
- KR Lord
- L Kelley
- M Shrif
- M Urde
- MB Fine
- NK Fritz
- R Arora
- R Batra
- R Batra
- R Pieters
- R Pieters
- R Vaughn
- RE Smith
- RE Smith
- RE Smith
- RE Smith
- RE Smith
- RE Smith
- Robert E. Smith
- S Baalbaki
- S Pulligadda
- S Tuominen
- SB MacKenzie
- SB MacKenzie
- SE Heckler
- SH Ang
- TA Shimp
- W Roswinanto
- WE Baker
- WJ McGuire
- X Yang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Brand fidelity: a relationship maintenance perspective
- Author
- A Ahuvia
- A Amine
- A Bengtsson
- A Chaudhuri
- A Giovanis
- A Green
- A Mitra
- A Sarkar
- AB Eisingerich
- AB Pfaff
- AC Ahuvia
- AH Chaudhary
- AO Hirschman
- AS Dick
- AS Mattila
- AS Mattila
- B Popp
- BA Carroll
- C Leckie
- C Moorman
- CE Rusbult
- CE Rusbult
- CE Rusbult
- CE Rusbult
- CE Rusbult
- CE Rusbult
- Ceridwyn King
- CR Agnew
- CW Park
- D Vecchio Del
- DA Aaker
- Debra Grace
- DJ Langley
- E Arrondo
- E Hatfield
- E Smit
- E Wallace
- EC Hirschman
- EJ Finkel
- F Oliveira Santini de
- FF Reichheld
- FV Wangenheim
- G Christodoulides
- G Dowling
- G Giannì
- GA Churchill Jr
- GN Soutar
- GS Day
- HS Bansal
- I Alnawas
- J Jacoby
- J Jacoby
- J Kim
- J Nam
- J Wang
- J-W Park
- JA Miller
- JC Olson
- JN Sheth
- JR Rossiter
- K Nusair
- KE Reynolds
- KL Keller
- KL Keller
- KL Keller
- KS Valta
- L Dumitrescu
- L Kachersky
- L McAlister
- L White
- L Zarantonello
- L-T Huang
- LA Crosby
- M Brucks
- M Fetscherin
- M Punniyamoorthy
- M Thomson
- Mitchell Ross
- MJ Carrington
- MJ Ryan
- MJ Sirgy
- MQ Patton
- MR Solomon
- N Albert
- N Albert
- P Auger
- PA Rauschnabel
- R Batra
- R Christy
- R Garg
- R Russell-Bennett
- RE Anderson
- RJ Sternberg
- RL Oliver
- RL Oliver
- RM Morgan
- RP Bagozzi
- RW Olshavsky
- S Fournier
- S Fournier
- S Gupta
- S Pulligadda
- SD Cifci
- SJ Long-Tolbert
- SK Roy
- SL Murray
- SM Hegner
- SMC Loureiro
- T Hennig-Thurau
- T Jones
- T Jones
- T Jones
- T Langner
- TA Shimp
- TJ Reynolds
- V Swaminathan
- W Maxian
- XB Arriaga
- XR Li
- Y Xie
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study