Analysis of the retailer value chain segment in five governorates

This study is the third output of the SDC-funded “Improving Employment and Income through Development of Egyptian Aquaculture” (IEIDEAS), a three-year project being jointly implemented by the WorldFish Center and CARE International in Egypt with support from the Ministry of Agriculture and Land Reclamation. The aim of the study is to gather data on the retailer segment of the aquaculture value chain in Egypt, namely on the employment and market conditions of the women fish retailers in the five target governorates. In addition, this study provides a case study in Minya and Fayoum of the current income levels and standards of living of this target group. Finally, the study aims to identify the major problems and obstacles facing these women retailers and suggest some relevant interventions

An Overview of the Functions and Role of Advertising as a Communication Tool in Belarus, Egypt, and the UK

This article is meant to focus on the fundamental functions of advertising as a communicative tool. It shines the spotlight on the communicative functions of advertising, and the role of advertising in three countries Belarus, Egypt, and the UK. I committed to show the functions of advertising and its characteristics and approaches in the three countries. The functions of advertising as a communication tool is to inform consumers, provides consumers with information, connects advertisers and consumer audience in the market, and alter how consumers view a specific issue. Moreover, advertising communication educates consumers and it will make their lives better. This article aims to provide researchers with some knowledge about the functions of advertising communications, and on the influence of advertising communications on the public of the mentioned countries

Fundamental Study on the Compositional Structure of Advertising

In this article, we will go over the elements of advertising that are essential to any successful advertisement. We will delve deeper into each of them to determine how it contributes to the message's dissemination and the persuasive effect that advertising aims to achieve. Scientific studies on advertising theory, advertising definitions, etc. have been actively conducted for a long time in Belarus, Egypt, and the UK. However, studies on the structural characteristics of advertising texts have only recently been published. Despite the fact that the importance of these components has already been established, it is still important to know what they are and what characteristics they each have. So that we could get a sense of the key elements that marketing and communication experts take into account, we focus on a list that will help us get to know them and learn about their characteristics

Comparative Study on Advertising as a Means of Communications; its Issues and Characteristics

This article is meant to provide some initial notions, materials, and concept for the study of advertising communication. It draws on advertising communication definitions. I analyzed vary definitions of advertising communications for English, Russian, and Arabic authors. I committed to bridging the gap between the huge body of research on advertising communications definitions. I am hoping that this lays a solid enough foundation for researchers to dig deeper into some of the issues brought up. The characteristics of advertising communication are particularly explained in the second half of the article. We need to understand how advertising communications work in order to arm ourselves with knowledge about practical forms of social communication. Advertising communications have an impact on our lives, our perspectives, and feelings. In addition to introducing researchers to the most crucial definitions of advertising communications, this article aims to teach them how to study, research, and investigate this field of communication as well as how it influences and shapes our social lives

Use of an approximate similarity principle for the thermal scaling of a full-scale thrust augmenting ejector

Full temperature ejector model simulations are expensive, and difficult to implement experimentally. If an approximate similarity principle could be established, properly chosen performance parameters should be similar for both hot and cold flow tests if the initial Mach number and total pressures of the flow field are held constant. Existing ejector data is used to explore the utility of one particular similarity principle; the Munk and Prim similarity principle for isentropic flows. Static performance test data for a full-scale thrust augmenting ejector are analyzed for primary flow temperatures up to 1560 R. At different primary temperatures, exit pressure contours are compared for similarity. A nondimensional flow parameter is then used to eliminate primary nozzle temperature dependence and verify similarity between the hot and cold flow experiments

The Middle Atlas Geological karsts forms: Towards Geosites characterization

International audienceRich limestone Jurassic formations and huge water reservoir are natural characteristics of the Middle Atlas Chain in Morocco, which, therefore, offers geodiversity of karst geosystems. The geological, tectonic and hydro-geo-morphological nature of the history of Atlas orogeny has affected the eastern part of the Middle, ensuring the evolution of karst features on various sites of this zone. This study presents some touristic offers specific to the Middle Atlas, particularly in terms of genesis, structures, and functions that could develop and promote public tourism offers. It argues that this development depends on future geological funds identification and classification as Geosites. On the basis of the patrimonial process characterising the Middle Atlas, this study suggests the creation of a Geopark in the Middle Atlas, within the framework of the evaluation criteria of the UNESCO. The implementation of this suggestion would contribute to the socioeconomic development of this region of Morocco

Leaders and Leadership: A Corpus-Based Approach for Evaluating the Evolution of Leadership

Much has been written about leaders and leadership, managers and management. The terms are often used interchangeably, (see http://thesaurus.reference.com). With rapid changes in technology, and the spread of capitalism, networks which use English as the common language are flourishing. Many authors have written about the affects this has had on management and leadership and the differences between the two. This paper reviews common definitions of leadership, explores some of the key concepts associated with the transition from the industrial to the information age, and the evolution of the terminology of leadership, and then reviews the results of a preliminary research project which uses a corpus-based methodology to analyse the text in a diachronic set of documents collated from the Leadership Quarterly 1990 to 2005. Future research will build on this study as the basis for reviewing other sources and domains in the field of leadership, modelling the relationship between cross-cultural issues and leaders in organizations

Inhibitive Action of Artemisia Plant Extract on the Copper Corrosion in Phosphoric Acid.

Effect of Artemisia plant Extract (APE) on the copper corrosion as a corrosion inhibitor in an aerated acidic solution of in 2M H3PO4 containing 3.10-1 M NaCl has been investigated using gravimetric and electrochemical techniques. A significant decrease in the corrosion rate of copper was observed in the presence of the Artemisia plant extract. The potentiodynamic polarization data indicated that the inhibitor was of mixed type. Impedance measurements showed that the charge transfer resistance increased and double layer capacitance decreased with increase in the inhibitor’s concentration. Also, some thermodynamic data for the activation are calculated and discussed. The results obtained from potentiodynamic polarization, impedance measurements and gravimetric method are in good agreement

The Effect of Tube Geometry on the Chiral Plasma

A chiral plasma plume has recently been reported inside a circular quartz tube without the use of an external magnetic field. It is believed that the quartz tube plays an important role in the formation of the chiral plasma plume. In this paper, to better understand how this interesting structure is generated, the effect of the tube geometry on the chiral plasma is investigated. First, the effect of the thickness of the tube wall on the chiral plasma is investigated. It is interesting to find that a too thin or too thick tube wall is not favorable for generating the chiral plasma. The chiral plasma plume can be obtained only at the tube wall thickness of 2 mm. Second, the effect of the diameter of the tube on the chiral plasma is investigated. It is found that, when a tube with an inner diameter of 2 mm is connected with a tube with an inner diameter of 4 mm and the high voltage electrode is placed in the tube with an inner diameter of 2 mm, a diffuse plasma is generated in the tube with an inner diameter of 2 mm, it propagates into the tube with an inner diameter of 4 mm, and a chiral plasma can be obtained at a distance of about 2 cm away from the joint of the two tubes. Third, to further understand how the tube diameter affects the appearance of the chiral plasma, horn shaped tubes with different opening angles are tested. It is found that, when the opening angle is 5°, the chiral plasma formation in the straight part of the tube can maintain the chiral shape and keep propagating in the horn shaped tube but with a much longer pitch. Fourth, to disrupt the axial symmetry, square quartz tubes are used. No chiral plasma can be obtained in the square quartz tubes under all experimental conditions. In addition, when a circular quartz tube is connected with a square tube, the chiral plasma formation in the circular quartz tube changes to a straight plasma plume in the square tube. Finally, the high voltage electrode is placed away from the center of the circular tube to disrupt its symmetry, and it is found that the chiral plasma plume can always be seen even if the high voltage is placed next to the inner wall of the tube