Correlation between length of tibia and dimensions of distal articular surfaces: a morphometric study

Background: Estimation of stature can be done from long bones especially tibia and femur as they have a correlation with height. Tibia is most commonly used as it resists erosion and keeps its anatomical shape even after burial. However intact bones are rarely available. Most often the exhumed remains are in fragmentary condition leading to lack of adequate sample for the study. A way of increasing utility of such samples would be the establishment of techniques which would permit estimation of stature from long bone fragments. The current study provides a correlation between length of tibia and its distal dimensions which can be used in anthropology for measuring the stature of an individual. Methods: A total of 50 tibiae were obtained from the bone bank of the Department of Anatomy, Government Medical College, Srinagar. Measurements were taken from the bone using vernier calipers. Morphometric data obtained was analyzed, measurements expressed in mean and standard deviation and Pearson’s correlation test was carried out. This observational study was conducted within a period of 2 months, from April-June 2022. Results: Width of talar facet with a Pearson’s correlation of 0.62 and width of fibular notch with a correlation of 0.3 showed positive statistical significance (p<0.05). On the other hand, breadth of medial malleolus with a correlation of 0.18 and height of fibular notch with a correlation of -0.02 (p>0.05) was statistically insignificant. Conclusions: The study showed a positive correlation (p<0.05) between length of tibia with the width of talar facet and fibular notch

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

The current study presents an integrated model that explores how customer brand identification (CBI), affective commitment, customer satisfaction, and brand trust influence the development of customer behavioral intention of loyalty (CBIL) in the hospitality sector. The underpinning theories of this study are social identity theory and relationship marketing theory. Data were collected in the form of a survey from 345 customers staying at different hotels across six cities in India. The data were analyzed by using confirmatory factor analysis, followed by structural equation modeling. The findings illustrated that the influence of CBI on CBIL is direct as well as mediated by affective commitment, customer satisfaction, and brand trust. The latter three constructs were also direct predictors of CBIL while the influence of customer satisfaction and brand trust on CBIL was found to be mediated by affective commitment as well. These matters have received little attention in marketing generally and hospitality research particularly, and knowledge of the proposed relationships may lead to further research on this topic