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2 research outputs found

The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts

Author: A Bardakcı
A Hudson
A Krishna
A Rehman
A Wheeler
AA Alashban
AC Fatt
Ahmet Bardakcı
AKK Chan
B Mueller
C Nord
CA Ferguson
CL Wang
D Kelly
DA Aaker
DB Holt
Djavlonbek Kadirov
DM Sandler
E Langlois
Eİ Erdoğmuş
F Fastoso
F Li
G Zaltman
I Alon
I Piller
I Schuiling
J Francis
J Hornik
J Hornikx
J Quelch
J Whitelock
JBE Steenkamp
JC Usunier
JJ Boddewyn
JJ Boddewyn
JK Ryans Jr
JW Jun
K Takashi
KL Keller
KL Keller
M Fetscherin
MT Hannan
Murat Kantar
N Dawar
N Papavassiliou
N Stieglitz
PG Walters
R Batra
R Sobh
RZ Sorenson
S Hollensen
S Onkvisit
S Onkvisit
S Samiee
S Schmid
S Zhang
SC Jain
TC Melewar
TC Melewar
TC Melewar
TM Lowrey
V Terpstra
WL James
Y Fan
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Social networks formed by follower–followee relationships on academic social networking sites: an examination of corporation users

Author: A Del Monte
A Gazni
A Gruzd
A Mas-Bleda
A Rovira
A Said
A Segarra-Blasco
A Wirsich
C Bayona Sáez
C Calero
CA Un
CC Okeji
CH Yuan
CP Hoffmann
D Hull
DK El-Berry
EE Baro
F Barjak
F Meyer-Krahmer
G Gonzalez-Alcaide
H Meishar-Tal
H Rheingold
J Hacker
J Lee
JB Burnham
JH Park
JL Ortega
JL Ortega
JL Ortega
K Jordan
L Berchicci
L Bstieler
L Liang
M Balconi
M Coccia
M Gittelman
M Laakso
M Salahshour
M Thelwall
M Thelwall
M Thelwall
MC Yu
MD Santoro
ME Porter
MY Ali
N Aharony
N Rosenberg
NA Asmi
Q Gui
Q Ma
Q Ye
R Belderbos
R Guns
R Sarwar
R Veugelers
R Welsh
R Wright
RK Bhardwaj
S Bardakcı
S Ovadia
SM Al-Daihani
SU Hassan
TM Fruchterman
TR Carr
U Finardi
W Jeng
W Yan
W Yan
Y Hu
YC Wu
Á Borrego
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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