Business and Management Communication Cases: Challenges and Opportunities

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/68054/2/10.1177_108056999806100102.pd

The GMAT Analytical Writing Assessment: Opportunitw or Threat for Management Communication?

Instituted as a regular part of the GMAT in October 1994, the Analytical Writing Assessment (AWA) has the potential to serve as a diagnostic tool in MBA programs. This article describes the new test and reviews the uses of the AWA scores and essays that have significant ramifications for management communication. It concludes by suggesting why it is vital for communication instructors to become involved in decisions about how to use the A WA results.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/68049/2/10.1177_108056999605900206.pd

How Researchers Gain Access to Organizations

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/67900/2/10.1177_108056999305600110.pd

What is the Functional Value of the Gmat Analytical Writing Assessment for Management Education?

In this second article on the Analytical Writing Assessment (AWA), a new component in the Graduate Management Admission Test (GMAT), we analyze the AWA's contribution as a performance assessment and critique its potential usefulness as a diagnostic tool for management education. The AWA assesses writing as a high-level ability and thereby challenges its marginalization as a low-level skill in MBA programs. Holistic evaluation, which makes performance assessment of writing possible, however, cannot provide diagnostic information. Therefore, the AWA does not meet the expectations of GMAT-user schools who endorsed the test as a diagnostic instrument for identifying individual deficiencies. If business schools wish to determine students' needs for further work in writing, they must evaluate the essays locally. Ironically, this task may prove too costly for those schools enrolling students most in need of the diagnostic information.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/68632/2/10.1177_0893318995008004004.pd