Food Wastage Attitudes among the United Arab Emirates Population: The Role of Social Media

The objective of this study is to evaluate food wastage attitudes and the impact of social media among the United Arab Emirates (UAE) population. A questionnaire was distributed via social network applications (n = 525). The majority of the respondents were females (84%) and social media users (99%). Most of the respondents were well aware of the problem of food wastage (96%). Half of the respondents (53.7 and 48.8%) reported taking some form of action on an ‘often’ basis to reduce food wastage, and buying food as per their needs, respectively. Two-thirds (66.7%) of the respondents stated that their family did not throw away anything from their last meal. A majority (82.3%) felt uncomfortable upon discarding food. A mixed response was observed in terms of food wastage and social media usage. On one hand, using social media was significantly (p < 0.05) associated with measuring the exact quantity of ingredients prior to preparation, lower overall family wastage, eating leftovers, and composting. On the other hand, less-frequent social media users significantly (p < 0.05) had fewer leftovers, checked expiry dates, were more serious about food wastage, and planned to minimize it. Social media should be used with prudence as it may not have a very significant impact on food wastage reduction