Online revenue model adoption in the media sector: in-depth results from an exploratory study in the Netherlands

Especially for companies in the media sector such as publishers, the Internet has created new strategic and commercial opportunities. However, many companies in the media sector are struggling with how to adapt their business and revenue model for doing profitable business online. This exploratory study goes into the success factors and the level of adoption of online revenue models by media sector companies. We use Chaffey (2002) in determining online revenue models in which we included Osterwalder’s (2001) four ‘pillars’ of business models. These four pillars cover the twelve critical success factors for e-businesses as identified by Sung (2004). This theoretical framework was used for in-depth interviews with 20 senior managers within the media sector in the Netherlands. From this, it appeared that advertising is the most used online revenue model, with targeting advertising, lead generation and a combination of content and customer profiles as most promising. Ease of use is distinguished by all senior managers as success factor. Still, in order to be successful, all factors should be applied, and this appears not to be the case. Organizations in the media sector need to invest in technical and organizational expertise by hiring the right employees with the right knowledge. Emphasis on target advertising and lead generation are most promising. A combination of content and customer profiles is a focus-point for the near future

The contribution of e-HRM to HRM effectiveness : results from a quantitative study in a Dutch Ministry

Purpose – Both for-profit and not-for-profit organisations have been replacing face-to-face HRM activities with web-based HRM tools, e-HRM for short, for employees and managers since the 1990s. This paper aims to look at whether this is of benefit to an organisation. \ud \ud Design/methodology/approach – The study was conducted in the Ministry of Internal Affairs in The Netherlands, where e-HRM in the form of employee self-service applications was introduced. \ud \ud Findings – The study shows that individual assessment of e-HRM applications influences HRM technical and strategic effectiveness. This is especially so in the perceived quality of the content and the structure of e-HRM applications which have a significant and positive effect on technical and strategic HRM effectiveness. \ud \ud Research limitations/implications – It is difficult to form generalizations from the research into only one company. \ud \ud Practical implications – The basic expectations are that using e-HRM will decrease costs, will improve the HR service level and will give the HR department space to become a strategic partner. This study investigates whether this is the case. \ud \ud Originality/value – The area on which this study concentrates has not had extensive academic research conducted into it\u