Studi Kasus Program CSR PT. Pertamina RU II Sungai Pakning pada Program Revitalisasi Kawasan Mangrove di Provinsi Riau

The company's contribution to building society is implemented through the Corporate Social Responsibility program, known as the CSR program.  The concept of CSR is influenced by the idea that the existence of a company depends on the life of the environment and the community in which it lives and is adjusted to the problems that exist around the company's location as a form of responsibility to the stakeholders and the surrounding environment.  This study aims to describe the implementation of an environmental conservation-based CSR program carried out by PT Pertamina RU II Sungai Pakning.  This study uses a qualitative paradigm while the data in this study were collected through in-depth interviews with local communities, local community leaders, CDOs, and CSR coordinators who are directly responsible for CSR programs.  Besides, the secondary data was obtained through the company’s website, CSR reports, and news in the mass media about the CSR of PT Pertamina RU II Pakning. The results of this study indicate that the environmental-based CSR program is implemented through a mangrove conservation and revitalization program through community empowerment. Local people are actively involved in handling environmental issues through working groups on conservation and revitalization of mangrove areas, cultivation of brackish fish, and product processing

Production Management of the “Asu (Prokontra)” Short Documentary Film

This research focuses on the management of “ASU (Prokontra)” documentary film production, which includes three stages: planning, production, and post-production. This documentary raises the issue of dog slaughtering in Yogyakarta. This research utilized a descriptive qualitative method. The data were gathered through in depth-interview with the director and cameraman of the film. Moreover, secondary data on this research were obtained from the animal community website and social media (Instagram) of Jogja’s Animal Friend and news from local and national mass media. The results revealed three findings: (i)  the director of the “ASU (Prokontra)” documentary film researched to obtain information on dog slaughtering in Yogyakarta; (ii) the director of the film employed an observative approach to record events spontaneously and naturally. The flow of the “ASU (Prokontra)” film production emphasizes the informal shooting process without excessive technical tools and does not require prior design; (iii) the director approached the community as the subject well. This approach was applied to build trust to take the right moment

Penerapan Green Corporate Social Responsibility (CSR) di Hotel Hyatt Regency Yogyakarta melalui Program “Green Jogja”

Green Corporate Social Responsibility )Green CSR( is the company’s commitment to be responsible for the environment and the preservation ofthe surrounding environment, especially those a ected by the company’s operations. The purpose of this study is to evaluate the program of Green CSR of the Hyatt Regency Yogyakarta. The study was qualitative designed as a case study. The data were obtained from primary data through in-depthinterviews with CSR managers and local communities around the hotel and secondary data in the form of reports on CSR activities in the mass media. The results showed that the Green CSR programs of Hyatt Regency Jogja included(i) using treated hotel’s wa ewater for watering plants, (ii) replacing 80% ofhotel lights with LED lights, )iii( using solar panels and saving energy through third party laundry which was proven to reduce the electricity usage of the hotel, )iv( holding Garden Adoption, the competition to decorate the garden in each employee’s house, and )v( empowering the community around the hotel through education to increase the awareness on the environment withsome vandalism purging and tree planting activities to support the su ainableenvironmental development in Yogyakarta

Pembabitan Kearifan Tempatan Dalam Program Tanggungjawab Sosial Korporat: Kajian Kes Di Aqua Danone Mambal Plant Bali, Indonesia

This research aims to identify the local wisdom that is affecting the implementation of CSR by choosing a case study in Aqua Danone Mambal Plant in Bali, Indonesia. The first objective of this research is to identify the understanding of local wisdom from the perspective of Aqua Danone Mambal Plant and stakeholders. This includes local communities, community leaders and non-governmental organizations (NGOs). Secondly, this study seeks to analyze the planning process of Corporate Social Responsibility (CSR) Aqua Danone Mambal Plant. Thirdly, this research investigates and understands the implementation of CSR Programs. Fourthly, it will enhance the understanding about the monitoring process of Corporate Social Responsibility (CSR). Last but not least, this study seeks to identify the factors that lead to the adoption and restriction of the Corporate Social Responsibility (CSR)

Crisis Communication During COVID-19 Pandemic: Lessons from Universitas Muhammadiyah Yogyakarta

The COVID-19 pandemic has devastated the global population, disrupting many aspects of human life, including education. Countries like Indonesia have implemented policies requiring schools, colleges, and universities to be closed. This research aims to develop crisis communication guidelines specifically adapted for higher education institutions to prevent the spread of the virus. One higher education institution, Yogyakarta Muhammadiyah University (UMY), has switched from traditional face-to-face lectures to online learning. This study used a qualitative approach, data collection techniques of in-depth interviews with the UMY Public Relations Bureau, the UMY Planning and Development Agency (BPP), students, and document analysis to examine crisis communication management strategies implemented by universities during the pandemic. The study results found a crisis communication model used by students, parents, educators, and employees to continue learning and working safely and comfortably despite the spread of COVID-19. The latest information can be found on https://COVID 19.umy.ac.id/ and UMY’s official social media. This research contribution includes the integration of theory, practical applications, empirical insights, and a deeper understanding of crisis communication strategies in the context of higher education institutions and government responses to the COVID-19 pandemic

Victims of Sexual Violence on Campus in the News: Between Discrimination and Impartiality

The sexual assault committed by a Sriwijaya University (Unsri) lecturer on a student resulted in coercion. The lecturer then admitted his guilt to the student. The victim published her experience on the Twitter account @unsrifess until it received mainstream media attention. This research deconstructs the framing of Kompas.com and Detik.com about sexual violence in Unsri. Detik.com presents the victim as someone who has truly faced tragedy and injustice. On the other hand, Kompas.com often depicts the victim as a 'problematic' figure and as if the media is 'punishing' him through their reporting

EMPLOYEE BRANDING SEBAGAI STRATEGI KOMUNIKASI ORGANISASI UNTUK MENGKOMUNIKASIKAN CITRA MEREK (BRAND-IMAGE)

Brand image can be projected through all aspects coming from the organization. From logo, location, store layout, product quality,service quality and also can be projected from the manner and attitude of the employees of organization toward their customers. That is called employee brabding. As Miles and Mangold said that employee branding is “the process by which employees internalized the desired brand image and are motivated to project the image to cus- tomers and other organizational consituents”. Employees can be strengthening and create brand image through their behavior and attitude. Employee brand-building behaviors may include courtesy, responsiveness, reliability, helpfulness, and empathy, among others. Such behaviors have been shown to contribute to consumers’ perceptions of service quality and may result in higher levels of customer retention and loyalty. The succesfullness of communication depend on how the organization projected their image to their publics. With employee branding, the employees help the organization by showing their empaht and exploring customers -cultural experiences. The real branding is creating brand by comprising all about the intangible aspects and tangible aspects