2 research outputs found
La contribución del área de conocimiento de derecho del trabajo y de la seguridad social al desarrollo de la Licenciatura en Ciencias del Trabajo
Una versión de esta comunicación fue publicada en: Relaciones laborales. Revista crÃtica de teorÃa y práctica, año 2000, Nº 1, 1489-1522. https://dialnet.unirioja.es/servlet/articulo?codigo=10310
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
Customers can participate in open innovation communities posting innovation ideas, which
in turn can receive comments and votes from the rest of the community, highlighting user
preferences. However, the final decision about implementing innovations corresponds to the
company. This paper is focused on the customers’ activity in open innovation communities.
The aim is to identify the main topics of customers’ interests in order to compare these topics
with managerial decision-making. The results obtained reveal first that both votes and comments
can be used to predict user preferences; and second, that customers tend to promote
those innovations by reporting more comfort and benefits. In contrast, managerial decisions
are more focused on the distinctive features associated with the brand imageJunta de Andalucia. ConsejerÃa de EconomÃa, Innovación, Ciencia y Empleo P12-SEJ-328Ministerio de EconomÃa y Competitividad ECO2013-43856-