1 research outputs found
Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets
- Author
- Aaker Jennifer L.
- Anne M. Brumbaugh
- Berman G.
- Bhat Subodh
- Biernat M.
- Bobo L.
- Brenkert George G.
- Bristor Julie M.
- Brown Jane D.
- Brumbaugh Anne M.
- Celsi Richard L.
- Cota Albert A.
- Deschamps J. C.
- Deshpande Rohit
- Douglas Susan P.
- DuCille Ann
- Eagly Alice H.
- Elliott S.
- Farley R.
- Forehand Mark R.
- Frable Deborrah E. S.
- Friedman Hershey H.
- Friestad Marian
- Goffman Erving
- Goldman Debra
- Goldman Debra
- Goldman Kevin
- Grier Sonya A.
- Griswold Wendy
- Harris R.
- Holt Douglas B.
- Kassarjian Harold H.
- Kover Arthur J.
- Kranhold Kathryn
- Levy Sidney J.
- Martin Mary C.
- Mathur Lynette Knowles
- McCracken Grant
- McCracken Grant
- McGuire William
- McGuire William
- Merelman Richard M.
- Mick David Glen
- Mick David Glen
- Miller Cyndee
- Moscovisi S.
- Park Whan C.
- Penaloza Lisa
- Penaloza Lisa
- Petty Richard E.
- Ringhold Debra J.
- Scott Linda M.
- Sherry John F.
- Smith Craig N.
- Sonya A. Grier
- Star Stephen H.
- Stern Barbara B.
- Stroessner S. J.
- Tajfel Henri
- Turow Joseph
- U.S. Bureau of Census
- White P. H.
- Wilke Michael
- Williams Jerome D.
- Williams Jerome D.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study