Indicators for assessing the development potential of monotowns of the republic of Kazakhstan

In Kazakhstan, the problem of the development of monotowns is one of the most urgent. The purpose of the article is to propose indicators for the development of monotowns in the Republic of Kazakhstan. The article applied the method of system analysis, which made it possible to identify additional indicators of the development of monotowns. The experience of foreign countries in the revival of monotowns is analyzed. A very fruitful and innovative approach to the revival of monotowns was applied in the Netherlands in the single-industry town of Helmond, where a Volvo plant was built, which led to a construction boom. To solve the problem of the development of monotowns, we need our own approach, which involves assessing the development potential of monotowns. This article discusses the main indicators of the development of monotowns in the Republic of Kazakhstan, proposed by various authors. Statistical indicators of the development of monotowns are given. A system of indicators characterizing the development potential of single-industry monotowns of the Republic of Kazakhstan is proposed. Suggestions for the development of monotowns of the Republic of Kazakhstan are given

Indicators for assessing the development potential of monotowns of the republic of Kazakhstan

In Kazakhstan, the problem of the development of monotowns is one of the most urgent. The purpose of the article is to propose indicators for the development of monotowns in the Republic of Kazakhstan. The article applied the method of system analysis, which made it possible to identify additional indicators of the development of monotowns. The experience of foreign countries in the revival of monotowns is analyzed. A very fruitful and innovative approach to the revival of monotowns was applied in the Netherlands in the single-industry town of Helmond, where a Volvo plant was built, which led to a construction boom. To solve the problem of the development of monotowns, we need our own approach, which involves assessing the development potential of monotowns. This article discusses the main indicators of the development of monotowns in the Republic of Kazakhstan, proposed by various authors. Statistical indicators of the development of monotowns are given. A system of indicators characterizing the development potential of single-industry monotowns of the Republic of Kazakhstan is proposed. Suggestions for the development of monotowns of the Republic of Kazakhstan are given

Application of technological innovations in marketing activities of the enterprise

This article presents the results of the study of problems related to the management of business activity of high-tech companies, the key components of which are include innovation and marketing activities. These components of entrepreneurial activity are interrelated, because as innovation activity increases, so does the need for increased marketing activity to ensure that the market is ready to consume new products. In turn, it creates conditions for a wide release of innovations and rapid return on investment. It is proposed to evaluate and regulate innovation and marketing activities are carried out using a combination of provided indicators and models. For successful management of innovation and marketing activities relevant mechanisms are required. The article describes their methodological features. Three types of strategic orientations are also considered: customer, technology and combined customer / technology orientation. We analyze their direct impact on the effectiveness of innovation, as well as the deterrent effect of marketing management in terms of the marketing mix about these relationships

Formation of ecological education of the population

This article analyzes the concepts and role of environmental education of the population, and also discusses the problems of forming an ecological outlook among young people in the Republic of Kazakhstan. Solving global issues, including environmental protection, fighting the consequences of the environmental crisis, is comprehensive, including in the field of education. The solution to the vital environmental issues and problems faced by the world community is largely correlated with the prosperity of environmental education and the upbringing of the future generation. In this regard, the pedagogical and social aspects of environmental education and the education of young people is the main issue in the period of modernization in Kazakhstan. The problem of environmental education of young people should be regarded as a sovereign and self-valuable area of the educational development of the people’s personality. The characteristic features include understanding of the goals, objectives and detectors of the effectiveness of education, the orientation of educational interaction in solving global and local environmental issues, reinforcement of environmental education and practical activities of public non-governmental organizations