91 research outputs found
Considering the Evidence, No Wonder the Court Endorses Canada's Restrictions on Cigarette Advertising
A Nation Unaware: the Canadian Economic Culture. By Herschel Hardin. Vancouver, J. J. Douglas Ltd., 1974. Pp. 378. $10.95.
The History of Canadian Business: 1897–1914. By R. Thomas Naylor. Toronto, James Lorimer & Company, 1975. Vol. I, The Banks and Finance Capital
The Emergence of Modern Marketing. Edited by Roy Church and Andrew Godley. Portland, OR: Frank Cass, 2003. Pp. 150. $34.95, paper.
More than meets the eye: on the importance of retail cigarette merchandising
Point‐of‐sale activity is important enough to get the attention of the senior management of transnational firms and to be the subject of sophisticated research aimed to realise “intrusive visibility” better through creative design, command attention and convey brand imagery. The result of this is the promotional “positioning” of products, and the creation of both friendly familiarity and perceived popularity. The intended results include increased sales of cigarettes as a product or “category growth”
Pertinent Research and Impertinent Opinions: Our Contributions to the Cigarette Advertising Policy Debate
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