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2 research outputs found
A Study into Differences between Advertisements and Brand Recall according to Expression Methods of Ambiguity and Clear
Author
Alcuaz Marie de
Ariasļ¼Bolzmann
+13Ā more
Batra Rajeev
Houston Michael J.
Kardes F. R.
Mackenzie S. B.
McQuarrie E. F.
Osterhouse Robert A.
Sawyer A. G.
Voughn Richard
Walk D.
Zajonc R. B.
ź¹ģ¬ģ
ź¹ģ² ėƼ
ģ ģ°½ģ”°
Publication venue
'The Korea Academy of International Business Education'
Publication date
Field of study
No full text
Crossref
Developing global products and marketing strategies: A construct and a research agenda
Author
A. Coskun Samli
Charles Lord
+52Ā more
Chester R. Wasson
D. Clement
Derek F. Abell
E. Riesman
E.J. Capaldi
Edward Hall
Edward Hall
Eric J. Johnson
Everett M. Rogers
Everett M. Rogers
Everett M. Rogers
Everett M. Rogers
Fleming Hansen
Gerald Zaltman
Harold H. Kassarjian
Hillel J. Einhorn
Hubert Gatignon
J. Howard
J.D. Crocker
J.H. Myers
James R. Bettman
James Wills
John A. Howard
John H. Holmes
John S. Hill
Judith L. Zaichkowsky
Kathleen Debevec
Kenichi Ohmae
Laurence Jacobs
Lawrence A. Brown
Mark B. Traylor
Marsha L. Richins
Martin D. Goslar
Micheline Chi
Philip Kotler
Philip R. Cateora
Richard E. Petty
Richard L. Celsi
Richard Voughn
Rohit Deshpande
Rohit Deshpande
Sandra M. Huszagh
Stephen C. Cosmas
Stephen J. Hoch
Stephen Knouse
Subhash C. Jain
Susan Fiske
Thomas S. Robertson
Thomas S. Robertson
Vern Terpstra
Wayne D. Hoyer
Yoram Wind
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref