115 research outputs found
A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories
Full text linkConsidering the Evidence, No Wonder the Court Endorses Canada's Restrictions on Cigarette Advertising
No full textA Pack of Lies: The Truth About Cigarette Advertising
No full textItem consists of a digitized copy of a video recording of a Vancouver Institute lecture given by Richard Pollay on March 15, 1997. Original video recording available in the University Archives (UBC VT 358). Also included is a PDF copy of the edited lecture that appeared in "The Vancouver Institute: an experiment in public education" Peter Nemetz (ed).Business, Sauder School ofUnreviewedFacult
A Nation Unaware: the Canadian Economic Culture. By Herschel Hardin. Vancouver, J. J. Douglas Ltd., 1974. Pp. 378. $10.95.
No full textThe History of Canadian Business: 1897–1914. By R. Thomas Naylor. Toronto, James Lorimer & Company, 1975. Vol. I, The Banks and Finance Capital
No full textThe Emergence of Modern Marketing. Edited by Roy Church and Andrew Godley. Portland, OR: Frank Cass, 2003. Pp. 150. $34.95, paper.
No full text
More than meets the eye: on the importance of retail cigarette merchandising
No full textPoint‐of‐sale activity is important enough to get the attention of the senior management of transnational firms and to be the subject of sophisticated research aimed to realise “intrusive visibility” better through creative design, command attention and convey brand imagery. The result of this is the promotional “positioning” of products, and the creation of both friendly familiarity and perceived popularity. The intended results include increased sales of cigarettes as a product or “category growth”
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