53 research outputs found
Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses
Providing Internet Access: What We Learn From INDEX
The Internet Demand Experiment or INDEX is a market and technology trial. Its objective is to determine how much users value different qualities of service for Interent access. Findings from the trial imply that today's system of flat-rate pricing by ISPs is very inefficient. Flat-rate pricing wastes resources, requires light users to subsidize heavy users, and hinders deployment of broadband access. INDEX is a prototype of an alternative ISP model that offers differentiated-quality service on demand, with prices that reflect resource cost. In this alternative ISP consumers pay less, suppliers increase profits, and the deployment of broadband access is facilitated. 1 The unavailability of differentiated quality service A major contribution of network engineering is the development of techniques (signalling protocols and associated algorithms) for using the same set of network resources (links and switches or routers) to simultaneously provide different services to end users. T..
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