The role of web-based promotion on the development of a relationship marketing model to enable sustainable growth

AbstractIn recent years the web-based Relationship Marketing (RM) has been receiving a great attention from e-marketing perspective. The RM is evolved as a contemporary marketing initiative, which can be applied to all types of industries. Concurrently, because of the advancement of the Information Technology, web-based promotion and market offering are considered as dominating business development tool. From this context, five grown sporting cases have been analysed to realise how web-based promotion influences RM to develop a sustainable growth model, where the cases have been utilising the RM and web-based promotion lucratively to attain and retain the key stakeholders to sustain their growth. Following the initial literature review, the websites of the cases have been scrutinised thoroughly as data collection tool. Nineteen RM indicators are identified as different RM perspectives. The cases are positioning web-based promotions and offerings underlying these RM indicators as a combined promotional effort to enhance competitive advantage. From the case analysis, the concept of stakeholder causal scope is evolved as identical with this combined promotional effort, as well as proportionate with at least one of the four identified growth strategies. Finally, the RM centred ‘Sustainable Growth Model’ has been developed through the synthesis of the impact of the web-based RM indicator focused combined promotional effort of the cases on the associated stakeholder causal scopes and their relevancy with the growth strategies. Reinforcing the model is established significantly for marketers in various industries to enhance competitive advantage aiming to sustain organisational growth

Universal Composability is Secure Compilation

Universal composability is a framework for the specification and analysis of cryptographic protocols with a strong compositionality guarantee: UC protocols are secure even when composed with other protocols. Secure compilation tells whether compiled programs are as secure as their source-level counterparts, no matter what target-level code they interact with. These two disciplines are studied in isolation, but we believe there is a deeper connection between them with benefits from both worlds to reap. This paper outlines the connection between universal composability and robust compilation, the latest of secure compilation theories. We show how to read the universal composability theorem in terms of a robust compilation theorem and vice-versa. This, in turn, shows which elements of one theory corresponds to which element in the other theory. We believe this is the first step towards understanding how can secure compilation theories be used in universal composability settings and vice-versa

Effect of the Different Preparation Methods on the Characterization and the Catalytic activity of the Nano-Structured Cryptomelane Materials

Manganese-based octahedral molecular sieves of the type K-OMS-2 (cryptomelane structure) were prepared either by synproportionation of KMnO4 and Mn2+sulfate salts, in acidic aqueous suspension (reflux method) and or by the reduction  of Mn+7 using benzyl alcohol and CTAB (as template) in neutral medium. The prepared K-OMS-2 materials were characterized using several techniques: X-ray diffraction, Fourier transformer-Infrared & Raman spectroscopy, Transmission electron microscopy, differential & gravimetric thermal analysis, H2-temperature programmed reduction and N2 adsorption-desorption measurements. The results revealed that, the two prepared samples are mainly nano-structured cryptomelane materials (crystallite diameter 9- 32.5 nm.). The obtained K-OMS-2 material on using the sulfate anion (reflux method) has more available lattice oxygen as compared to that prepared by the other method. On using CTAB the obtained cryptomelane material exhibits a high thermal stability. The catalytic activity of the prepared K-OMS-2 cryptomelane samples were studied towards the oxidation reaction of cyclohexane at reaction temperature: 300-400oC. The catalytic activity for K-OMS-2 “neutral” is higher (the conversion increases with the increase in reaction temperature from 27 to 95% successively) with respect to K-OMS-2 ”reflux” (the conversion increases from 30 to 79% successively). Keywords: Cryptomelane, acidic, neutral, lattice oxygen, thermal stability.

Full parameter scan of the Zee model: exploring Higgs lepton flavor violation

Published: April 21, 2017We study the general Zee model, which includes an extra Higgs scalar doublet and a new singly-charged scalar singlet. Neutrino masses are generated at one-loop level, and in order to describe leptonic mixing, both the Standard Model and the extra Higgs scalar doublets need to couple to leptons (in a type-III two-Higgs doublet model), which necessarily generates large lepton flavor violating signals, also in Higgs decays. Imposing all relevant phenomenological constraints and performing a full numerical scan of the parameter space, we find that both normal and inverted neutrino mass orderings can be fitted, although the latter is disfavored with respect to the former. In fact, inverted ordering can only be accommodated if θ₂₃ turns out to be in the first octant. A branching ratio for h → τμ of up to 10⁻² is allowed, but it could be as low as 10⁻⁶. In addition, if future expected sensitivities of τ → μγ are achieved, normal ordering can be almost completely tested. Also, μe conversion is expected to probe large parts of the parameter space, excluding completely inverted ordering if no signal is observed. Furthermore, non-standard neutrino interactions are found to be smaller than 10⁻⁶, which is well below future experimental sensitivity. Finally, the results of our scan indicate that the masses of the additional scalars have to be below 2.5 TeV, and typically they are lower than that and therefore within the reach of the LHC and future colliders.Juan Herrero-García, Tommy Ohlsson, Stella Riad and Jens Wiré