Omaha Trade Area Study No. 02: An Analysis of Telephone Calls, Newspaper Circulation, and Correspondent Banks

There are many limitations and statistical uncertainties in making a full interpretation of the Omaha Trade Area, but we plan to go as far as we can to bring together the commonly used indicators that show the sphere of influence of a major trade center. A number of indicators, such as retail sales, newspaper circulation, correspondent banks, grain shipments, etc., will be mapped individually. Then, for the final analysis, a composite map will be constructed to show the area of overall dominance by Omaha

Geographic Background Report No. 01: Omaha\u27s Agricultural Core Region

One of the critical problems in the delineation of the Omaha Trade Area to be solved by the geographer is the selection of the agricultural hinterland of Omaha. A series of maps, based on the 1959 and 1964 Census of Agriculture reports were developed. These basic maps were correlated with known data concerning agricultural shipments to the Omaha market. The result was the definition of an agricultural core region centered on Omaha

Omaha Trade Area Study No. 01: License Plate Survey of Two Major Shopping Points

This study is a preliminary attempt at the delimitation of Omaha\u27s retail trade area. The method used is that of recording license plate numbers at the two major shopping points in Omaha, the Central Business District and Crossroads, plus two other smaller shopping points--Southroads and The Center. Emphasis is placed upon the two major points for they give the best regional cross-section of Omaha\u27s retail attraction

Omaha Trade Area Study No. 05: Omaha Spheres of Influence

In nearly all cases, a city represents the focal point of a large area which it dominates. As distance away from the city increases the influence of the city decreases until a point is reached where another city of similar size exerts more influence. The purpose of this study is to establish and discuss the major area of dominance for Omaha